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Digital Marketing Newsletter

RTB Corner: March 5, 2020

Posted by Fraudlogix on Mar 5, 2020 2:00:00 PM

Ad business likely to suffer as firms brace for spread of Coronavirus

Publicis unit, a large advertising buyer, plans to cut global spending forecast and New York Times warns of a slump. As recently as December, Zenith, a Publicis Groupe SA ad-buying firm, had expected global ad spending to rise 4.3% to $666 billion this year. But on Monday, Jonathan Barnard, Zenith’s head of forecasting, said that number would be revised lower in the coming weeks because of the virus. (The Wall Street Journal)

As DSPs go under, exchanges get tough about getting paid

Nearly one year post-Sizmek, BidSwitch, TripleLift, PubMatic, OpenX, Sovrn and other companies that work with DSPs have all tightened collection processes to ensure on-time payments and are flagging companies at risk of default. (AdExchanger)

Inside the fight against 404bot, the ad fraud scheme exploiting ads.txt

Since the introduction of ads.txt by the IAB Tech Lab more than two years ago, bad actors have invented ways to exploit and subvert a tool that was heralded as a vital way to snuff out ad fraud. The 404bot is the latest issue advertisers must be aware of. (The Drum)

Affle to acquire Mediasmart, a mobile programmatic and proximity marketing company in Europe

Affle (India) Limited, a consumer intelligence technology company, announced the signing of a definitive agreement to acquire Spain-headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. (MarTech Series)

As cookies decline, three adtech companies are pushing into connected TV

As third-party cookies go away and more people cut the cord, three adtech companies are looking to shore up their connected TV businesses. (The Drum)

IAB: Programmatic now 85% of all U.S. digital advertising

Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. (Media Post) 

Malvertising in government, enterprise targets old software, Macs

A new report on malicious advertising underscores the importance of using modern web browsers and making sure your operating system is up to date with the latest security updates to prevent being infected. (Bleeping Computer)

Warning over 'hidden apps' as mobile malware attacks increase - and get sneakier

Mobile malware attacks are becoming more common as cyber criminals increasingly turn their attention towards smartphones – and they're ensuring that malicious activity is harder to uncover. The key goal of the hidden applications is to generate money for the attacker, which often comes in the form of the infected device downloading apps and automatically clicking on advertising links in the background. (ZDNet)

Topics: RTB Corner Newsletter