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Digital Marketing Newsletter

RTB Corner: May 24, 2018

Posted by Fraudlogix on May 24, 2018 10:24:41 AM

RTB Corner for May 24, 2018 - The latest news and views for the Supply-Side and DSP Community.

Accenture launches programmatic buying division

Accenture Interactive launched its Programmatic Services practice on Wednesday this week. While the consultancy division had been working with clients for some time to help them move their programmatic digital ad-buying more in-house, the new division will also incorporate the planning, buying, and management of programmatic ad campaigns. (The Wall Street Journal)

Behind the fall of Videology

Digiday looks at how Videology - a company that raised more than $200 million in venture capital - became the adtech industry's latest casualty. (Digiday)

Publishers’ candid thoughts on video: ‘We’re a bunch of sheep’

The pivot to video has cooled, but many publishers are still focused on video — and that means figuring out what platforms are best for what roles. Digiday got publishers' candid feedback on video platforms. (Digiday)

Google plans to join the IAB Europe GDPR Framework, but the devil is in the details

Google soon expects to join the IAB Europe's Transparency and Consent Framework, which transmits consent across the ad tech ecosystem to serve data-driven ads under GDPR.  (AdExchanger)

Six-second video ads explode in popularity

Six-second video ads are on the rise in a big way. The number of vendors running this ad format is up 300% compared to the same quarter last year, according to Extreme Reach’s Q1 2018 Video Advertising Benchmark Report. (MediaPost)

As GDPR looms, what are the biggest uncertainties?

AdExchanger turned to ad industry execs from agencies, publishers, and vendors with a simple query: What is the one question about GDPR that you'd still like answered? (AdExchanger)

Memorial Day in the US brings opportunities for search with digital-out-of-home and search

An estimated 74 million American adults plan to spend $36 billion on shopping during the Memorial Day holiday weekend, estimated Vistar Media, a geospatial technology company, and MFour, a mobile research and location analytics company. As the holiday weekend approaches, there are opportunities for marketers to drive consumers from online platforms into stores.  (MediaPost)

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