The latest news and views for the Supply-Side and DSP Community.
Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)
Bad actors are pretending to be legit, demand-side platforms to try and fool supply partners and blend in with real ad calls as a way to purvey malware and litter the web with forced redirects. (AdExchanger)
The Association of National Advertisers (ANA) released a letter to its primary members confirming that the FBI has reached out seeking assistance in its ongoing investigation into potentially illegal media buying practices within the ad industry. Public knowledge of the investigation followed a Sept. 27 Wall Street Journal report confirming that the federal government had begun issuing subpoenas, particularly to Havas. (AdWeek)
In what some are saying is the end of an era, Brian O'Kelley, founder and CEO of AppNexus, is stepping out of that position to shift to an advisory role within AT&T. This after AT&T acquired AppNexus and recently launched its new advertising and analytics unit, Xandr. (The Wall Street Journal)
When The Trade Desk IPO’d in September 2016, it nearly doubled its own value projection and quickly became a $1 billion company. Fast-forward two years and the company’s market cap sits at around $6 billion. The question for many analysts and ad tech observers is: How long can this ride last? (AdExchanger)
On a lighter note, Digiday released its third edition of the Digiday Dictionary - a reference list for the marketing jargon and buzzwords that are often thrown around the industry. (Digiday)