Tha Big M (TBM), a global digital advertising campaign management platform, is partnering with ad verification vendor Fraudlogix to monitor its traffic for ad fraud, viewability, domain spoofing and brand safety. In today’s programmatic ecosystem, the platform’s leaders are stressing the importance of having measures in place to boost quality and fight ad fraud on behalf of their clients.
“We are happy to collaborate with Fraudlogix to ensure our clients with the highest fraud values and tools,” Tomer Irge, CMO at THA BIG M stated. “TBM is working with all the top creative and media agencies in Europe and the US, such as M&C Saatchi, TBWA, Grey United, PHD, and Havas Media, and we have to take a strong stance against ad fraud.”
Tha Big M’s technology allows its clients to manage all aspects of their campaigns’ targeting, research, planning and execution in multiple verticals, including social, search, display and video.
In the online advertising space, Fraudlogix regularly sees billions of advertising impressions and devices a month, allowing it to use machine-learning to detect fraudulent traffic, including views that were generated by bots, malware and compromised devices. The partnership will allow Tha Big M to integrate Fraudlogix data directly into its platform to optimize traffic.
“Tha Big M is focused on empowering brands and agencies to run effective campaigns. We’re happy to assist them to further build on this by protecting marketers’ budgets from fraudulent, low-quality traffic,“ said Fraudlogix CEO Hagai Shechter.
ABOUT THA BIG M
THA BIG M provides publishers, developers, and regular individuals with a complete self-service campaign management solution. Anyone can now run video ads and maximize their revenue - running TV creatives as interactive ad units across all connected screens without the assistance or expense of any kind of media agency. With TBM, running online video campaigns is no longer a premium service, but can now be done by anyone, anywhere.