Articles and Research

Vidstart, a monetization platform, has entered into a partnership with Fraudlogix in order to implement further anti-fraud measures that will ensure high-quality traffic and prevent ad fraud schemes.

Advangelists is integrating Fraudlogix's technology to bolster the all-in-one ad tech platform's fraud-fighting capabilities and ensure its advertisers quality inventory.

Aniview, a provider of video ad monetization solutions, and Fraudlogix have partnered to ensure video advertising remains both effective and safe for brand advertising partners. Aniview will use Fraudlogix’s fraud prevention solutions across its platform, which is comprised of more than 500 million monthly active users, to monitor and prevent fraudulent and non-human traffic across all in-stream, out-stream and in-banner video campaigns.

AdKernel has partnered with Fraudlogix in an effort to empower its platform users to optimize the quality of their ad traffic by weeding out invalid traffic (IVT), domain spoofing, and sources with low viewability. 

New partnership will benefit advertisers by strengthening pre-bid defenses against invalid traffic

PubNative and Fraudlogix are partnering to fight the growing mobile ad fraud problem. As advertisers continually send more ad dollars into the mobile space, fraudsters have followed. PubNative is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through native ad formats. The company has a programmatic exchange and provides tools for managing global mobile native demand.

TerserTude is a platform whose goal is helping publishers monetize their digital assets through video. With a mixture of technology and service – sophisticated algorithms doing much of the company’s heavy lifting coupled with an outstanding client relations team – TerserTude wants to help its partners achieve more with video. And digital video spending is hot – eMarketer reported that brands will spend 56% of their digital budgets on video in 2017, and double-digit annual growth is expected through 2020. Suffice to say, TerserTude is in the midst of an upward market, which is why they’re proactively working to protect the ad spend flowing through their platform.

Go With Media (GWM), a boutique media agency that specializes in online video campaigns, is partnering with Fraudlogix to protect its advertiser clients from ad fraud and assist them with providing campaigns that are brand safe and viewable. GWM focuses on bringing innovation and guidance to brands and media companies in the United States and globally, and finds ad fraud as a large threat to the real-time media buying industry.

Tha Big M (TBM), a global digital advertising campaign management platform, is partnering with ad verification vendor Fraudlogix to monitor its traffic for ad fraud, viewability, domain spoofing and brand safety. In today’s programmatic ecosystem, the platform’s leaders are stressing the importance of having measures in place to boost quality and fight ad fraud on behalf of their clients.

With ad buyers and marketers increasingly demanding more transparency and quality checks within the programmatic supply chain, evania video is proactively putting measures in place to mitigate marketers’ risk and ensure high-quality inventory. evania video, a leading publisher-management platform in the video advertising industry, has partnered with Fraudlogix in its quest for additional quality controls. The partnership will provide evania video granular, real-time data regarding the quality of its inventory by constantly monitoring all traffic for ad fraud, domain spoofing, viewability and brand safety.

The advertising industry has been waging a war against ad fraud for years now, however, desktop and display traditionally absorb most of the market’s attention and not as much consideration has been given to mobile ad fraud, but this is changing. Ad fraud follows the money trail, and with marketing budgets increasingly going to mobile and in-app advertising, fraudsters have followed. This is a look at how one mobile platform is tackling the problem head-on.