Partnership helps monetization platform protect publishers and demand partners from fake traffic
HALLANDALE BEACH, Fla. (March 21, 2017) – AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix's IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malware-infected devices, data centers and click farms.
Ad fraud affects both advertisers and publishers. For publishers, fraud wastes resources on their ad servers and can make a publisher liable for make-goods. The presence of fraudulent ad traffic also lowers the credibility and quality of publishers, hindering them from getting new ad dollars from potential demand partners.
"As a monetization platform, protecting the interests of our publishers is of paramount importance," said Dr. Xuening Sun, Vice President of Data Products at AdsNative, "which is why we've partnered with Fraudlogix to combat these challenges."
The partnership allows AdsNative to integrate Fraudlogix data, which updates hourly, directly into its ad server, giving the monetization platform pre-bid blocking capabilities for mobile, display, video, in-app and desktop environments.
"The major advantage of working with Fraudlogix is that we leverage the entire data set collected by their pixel footprint, giving AdsNative the ability to see and detect malicious actors that are affecting any part of the digital marketing ecosystem," said Sun. "While the state of online ad fraud is very dynamic and unpredictable, our partnership with Fraudlogix serves as a stronger foundation to detect and block malicious activity on the web."
"We are very happy to be working with AdsNative," said Fraudlogix CEO, Hagai Shechter. "As a publisher-focused vendor, they know how important it is to have and maintain high-quality ad traffic and we're happy to help them achieve that."
ABOUT ADSNATIVE: AdsNative is a white label monetization platform for publishers and app developers to maximize revenue, reduce costs and deliver better advertising experiences. Unlike other offerings, AdsNative licenses its software monthly based on volume instead of taking a share of revenue. The company is focused exclusively on publisher monetization. AdsNative powers monetization for thousands of sites and apps and helps publishers like Politico, Edmodo, Viber and Axios maximize revenue across billions of ad impressions daily. Visit www.adsnative.com for more information.
ABOUT FRAUDLOGIX: Fraudlogix is an online advertising fraud detection company founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. It is the first of its kind to cater to the unique challenges faced by the supply side (ad networks, ad exchanges, and SSPs) and DSPs within the online advertising marketplace, providing them with pre-bid fraud solutions for desktop, mobile, in-app and video environments. Today, Fraudlogix monitors data from over 390 million unique users, 90 billion impressions, 8.2 million websites and 1.2 billion unique devices monthly. Visit www.fraudlogix.com for more information.