With ad buyers and marketers increasingly demanding more transparency and quality checks within the programmatic supply chain, evania video is proactively putting measures in place to mitigate marketers’ risk and ensure high-quality inventory. evania video, a leading publisher-management platform in the video advertising industry, has partnered with Fraudlogix in its quest for additional quality controls. The partnership will provide evania video granular, real-time data regarding the quality of its inventory by constantly monitoring all traffic for ad fraud, domain spoofing, viewability and brand safety.
“At evania video we take the utmost care in regards to our fight against fraudulent traffic," Oded Shoham, CEO at evania video GmbH stated. "We are happy to be working with Fraudlogix to ensure that we are even better equipped to continue safeguarding our partnerships.”
The partnership with Fraudlogix demonstrates the approach many platforms are taking to tackle fraud: multiple layers of protection put into place to catch fraud and monitor the overall quality of supply partners.
“evania video is building strong partnerships with quality publishers but this is another step they’re taking to keep ad fraud off of their platform,” said Fraudlogix CEO, Hagai Shechter. ”We’re happy to help them monitor all traffic and provide in-depth data about the quality of their inventory.”
About evania video
evania video GmbH is a software driven company with focus on providing Publishers and Sales Houses with a proprietary and complete programmatic video advertising solution, including robust player technology, strong monetization options, and a wide variety of premium video content. The company has a strong foothold in the DACH publisher eco-system, and has recently begun to expand its business to other international markets.