RTB Corner for April 26, 2018 - The latest news and views for the Supply-Side and DSP Community.
The IAB and PwC Digital Adspend report for 2017 is in -- and it's good news for the smartphone, which saw 45% of all digital advertising spending and dramatic increases in mobile video. However, the report also showed that of programmatic trades, nearly 2 in 3 were handled through private marketplaces rather than open exchanges. (MediaPost) More on the report here.
Mobile platform PubNative and Fraudlogix are joining forces to fight ad fraud. The new partnership will strengthen PubNative's abilities to filter out fraudulent traffic pre-bid, adding another level of protection for advertisers. A PubNative blog about how they're approaching the ad fraud problem can be found here. (Fraudlogix)
A member of the Justice Department's criminal division and a special agent with the FBI attended Rubicon Project's digital advertising conference, Executive Exchange, last week to speak about the future of ad fraud and crime. The special agent spoke about how ad fraud represents a new world of crime for publishers and consumers. (Axios)
In this opinion piece, it's argued that human bias finds its way into everything - even into the algorithms that power programmatic advertising, which can negatively impact digital ad performance. (Mumbrella)
One of world's biggest advertisers, P&G, kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it's returning to the video site, but a lot more selectively than before. (AdAge)
In this piece,the author argues that even though advertisers express outrage and often pause spending in the wake of a brand safety gaff - they often return. The risk-cost trade off is a challenge to brand safety. (Digiday)
Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the media being considered. (AdExchanger)
This analysis of The Trade Desk and existing opportunities explains why the market is optimistic on TDD stock. (Fox Business)