The latest news and views for the Supply-Side and DSP Community.
Sizmek will sell its data management platform, which it acquired with Rocket Fuel, and its demand-side platform to the marketing technology cloud Zeta Global in a deal worth up to $36 million. (AdExchanger)
Several former Sizmek employees have filed a class action lawsuit against the company, citing the Worker Adjustment and Retraining Notification Act as a reason for additional compensation. (AdWeek)
The cybersecurity team from Avast have found 50 apps relating to lifestyle services that masquerade as legitimate software but are actually adware, and these malicious apps have been downloaded a total of 30 million times. (ZDNet)
Google held a meeting with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,” that could upend publisher strategy and leave them with less control over their ad inventory. (AdExchanger)
A royal rumble is playing out over who controls the ad serving for data-driven TV campaigns. AdExchanger looked at the TV and video ad serving landscape, where broadcasters and digital ad platforms like Google and Amazon fiercely compete with each other and with a new set of OTT and CTV players. (AdExchanger)
Ten years ago, IAB Tech Lab released the Video Player Ad Interface Definition (VPAID) to support building interactive online video ads. VPAID is essentially code that tells a video player when to run an ad, which ad to run, what length the ad is, and where to place actions like play or pause. The Tech Lab is now sunsetting VPAID and replacing it with the Secure Interactive Media Interface Definition (SIMID). (The Drum)