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Articles and Research

RTB Corner: Aug 1 2019

Posted by Fraudlogix on Aug 2, 2019 12:00:00 PM

Amazon opens Fire TV inventory access via The Trade Desk and Dataxu

Amazon is providing third-party ad tech firms greater access to the ad ecosystem on Fire TV. The company announced that all connected TV (CTV) apps using its publisher services can negotiate private marketplace (PMP) deals through two external DSPs, Dataxu TouchPoint and The Trade Desk, along with through Amazon's DSP. (MarketingDive)

IAB Tech Lab releases new specs for fighting ad fraud

The IAB Tech Lab on Wednesday released the final specs for sellers.json and SupplyChain object, tools designed to help fight ad fraud and create a more trustworthy advertising supply chain. (MediaPost)

Dstillery Shuts Down DSP and becomes a data company

Dstillery officially shut down its bidder and stopped operating a DSP on July 1. Its focus now is selling custom audience segments through the buyer’s DSP of choice. (AdExchanger)

AT&T has quietly bolstered its ad tech to compete with Google. Here's the pitch deck it's showing to agencies to explain how it works

Business Insider shows the slide deck AT&T is using to pitch Xandr. (Business Insider)

How Ad/Fin got caught in the crossfire of the industry’s transparency crusade

Ad tech startup Ad/Fin saw an opportunity to build a business by partnering with the ANA and Ebiquity on a programmatic study. Here’s the story of how it made enemies of agency holding companies – and got caught up in the industry’s transparency reckoning. (AdExchanger)

DSPs are beginning to enforce app-ads.txt

App-ads.txt, the mobile in-app and connected TV version of the industry’s ads.txt anti-fraud measure, has received enough momentum among app developers that major demand-side platforms are now prepared to enforce it. (Digiday)

FBI investigators describe Methbot investigation and the international coordination it took to take it down

Maybe the only thing more complicated than the Methbot advertising fraud scheme was the plan that ultimately shut it all down. Last year, the FBI led a take-down operation that, with help of more than a dozen companies, resulted in the arrest of three accused fraudsters in three different countries, as well as the seizure of more than 50 web servers and numerous bank accounts. The law operation, which was recently detailed by FBI officials at the International Conference on Cyber Security, targeted the Methbot/3ve fraud scheme. (CyberScoop)

Topics: RTB Corner Newsletter