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Articles and Research

RTB Corner: Aug. 16, 2018

Posted by Fraudlogix on Aug 16, 2018 12:00:00 PM

The latest news and views for the Supply-Side and DSP Community.

The growing business of fake YouTube views

The New York Times reports on the growing trend of YouTube plays being bought for pennies and delivered in bulk to inflate a video's popularity, opening up the social media giant to manipulation. (The New York Times)

Dispatches from the ad fraud battlefield

A look at the advertising landscape and the fraud that plagues it - the author suggests a coordinated approach to help rid the ecosystem of increasingly sophisticated fraud schemes. (Forbes)

The Trade Desk reports surging revenue in Q2

The Trade Desk recorded revenue of $112.3 million in Q2 2018, a 54% increase from the same period last year, according to the company’s earnings report released Aug. 9. On the earnings call, CEO Jeff Green attributed the sustained momentum to advertisers’ ongoing hunger for alternatives to large platform companies, as well as emerging channels. (AdExchanger)

Amazon's ad business to surpass cloud computing income by 2021

Amazon’s burgeoning advertising business is set to put its previously unassailable cloud computing division in the shade as early as 2021, according to a new projection of future profits. (The Drum)

Explosions across ad tech: Signs of consolidation or growth?

Erik Requidan, VP of Programmatic Strategy at Intermarkets, talks about the reasons we're experiencing a series of explosions in the ad tech market and what to expect in the months ahead. (AdExchanger)

AT&T completes AppNexus acquisition

AT&T has completed its acquisition of the advertising technology firm AppNexus, the company says. With the deal done, AppNexus will become part of ATT’s advertising & analytics business, which is run by CEO Brian Lesser. AppNexus co-founder and CEO Brian O’Kelley will now report to Lesser. (MediaPost)

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