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Articles and Research

RTB Corner: Feb. 28, 2019

Posted by Fraudlogix on Feb 28, 2019 2:15:00 PM

The latest news and views for the Supply-Side and DSP Community.

Amazon's Ad Business May Be Growing Faster Than Thought

Amazon's ad business is again outpacing earlier projections. eMarketer recently increased its estimates for Amazon's U.S. ad revenue for both past and future years. The increase is due partly to third-party data indicating that advertising provides more of Amazon's revenue than was previously thought. (The Wall Street Journal)

'DrainerBot' Named in Mobile Ad Fraud Scheme

A sneaky piece of advertising software may be responsible for driving up millions of Android users’ mobile data usage and wasting their device’s battery life as it downloaded video ads and invisibly displayed them within infected apps. (The Washington Post)

RockYou Files for Chapter 7 Bankruptcy

Ad network and media holding company RockYou filed for Chapter 7 bankruptcy on Feb. 13, listing $14.9 million in liabilities to 738 different ad tech companies and publishers. (AdExchanger)

Privacy Group Lashes Out Against IAB

A group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade group knew in advance that real-time bidding (RTB) was not compatible with Europe’s General Data Protection Regulation (GDPR). IAB Europe vehemently denies the charges. (Marketing Land)

Malvertising Campaign Hits US Users Hard Over Presidents' Day Weekend

A massive malvertising campaign hit US users over the extended Presidents' Day weekend in February, according to Confiant, a company that tracks bad ads. It reported as many as 800 million malicious ad impressions during the three-day period. (ZDNet)

The Trade Desk Train Is Still Picking Up Speed With 55% Revenue Growth

The Trade Desk’s growth streak shows no sign of diminishing, with revenue of $477 million in 2018, a 55% increase from the year before, according to the company’s latest earnings report. (AdExchanger)

Topics: RTB Corner Newsletter