---
title: "RTB Corner: Jan. 17, 2019"
description: "RTB Corner for Jan. 17, 2019: The latest news and views from the Supply Side and DSPs, including news about malicious apps, adware, private auctions, and more."
image: https://blog.fraudlogix.com/hubfs/PlaystoreLogo.png
---

[![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/logo.jpg)](http://www.fraudlogix.com/)

- [See More >>](https://www.fraudlogix.com/research-studies/)
- [Subscribe Now >>](https://www.fraudlogix.com/our-blog/)

# Articles and Research

# RTB Corner: Jan. 17, 2019

Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Jan 17, 2019 3:03:58 PM

![](https://blog.fraudlogix.com/hubfs/Fraudlogix_Favicon.png)

- [Tweet](https://twitter.com/share)

### *The latest news and views for the Supply-Side and DSP Community.*

## [Google removes 85 adware apps from the Play Store](https://www.zdnet.com/article/google-removes-85-adware-apps-that-were-installed-by-millions-of-users/)

Installed by millions, 85 adware apps were removed from the Google Play Store after security researchers found they contained a common strain of adware. The apps masqueraded as games and TV remote controllers. (ZDNet)

## [Pre-installed malware on Alcatel phones committing ad fraud, signing users up for paid services](https://www.upstreamsystems.com/secure-d-uncovers-pre-installed-malware-alcatel-android-smartphones-manufactured-tcl/)

Upstream details the investigation into a pre-installed weather app that was sending data to China, signing users up for pricey services and committing ad fraud on Alcatel Android smartphones. The investigation was sparked after Secure-D encountered a high number of transaction attempts coming from the phones in Brazil and Malaysia. You can read The Wall Street Journal coverage here. (Upstream)

## [Private auctions are going away as programmatic cleans up](https://adexchanger.com/online-advertising/basic-private-auctions-are-going-the-way-of-the-dinosaur-as-programmatic-cleans-up/)

In recent years, buyers have flocked to private marketplaces to avoid the fraud, hidden fees and low-quality ads they saw in the open marketplace. Agencies created a network of auction-based private auctions to protect their clients from these threats. Now the trend is reversing. (AdExchanger)

## [Former AppLift CEO launches mobile DSP](https://adexchanger.com/mobile/applift-vet-tim-koschella-has-a-new-startup-to-cut-out-mobile-programmatic-middlemen/)

Tim Koschella, former AppLift CEO, is launching a company called Kayzen, which is positioning itself as a self-serve DSP for performance advertisers. It's designed to help app marketers bring their programmatic ad buying in-house. (AdExchanger)

## [In Europe, programmatic ad spending grows by double digits](https://www.emarketer.com/content/in-europe-programmatic-ad-spending-is-growing-by-double-digits)

Following the trend seen in the United States, programmatic advertising now accounts for the majority of digital display spending in France, Germany and the UK. This article outlines what programmatic ad spending looks like in each country, with forecasts through 2020. (eMarketer)

## [Apple trolls Google with massive billboard at CES](https://www.businessinsider.com/apple-google-ad-ces-2019-privacy-imessage-2019-1)

During CES in Las Vegas Apple took out a giant outdoor ad on the side of a Marriott hotel showing the outline of an iPhone and the slogan "What happens on your iPhone stays on your iPhone." At the bottom of the poster is a URL pointing to Apple's privacy policies. The move is a direct attack on Android rivals since the ad plays on fears that the Google-operated mobile system leaks people's data, be that to governments or hackers. (Business Insider)

 Topics: [RTB Corner Newsletter](https://blog.fraudlogix.com/topic/rtb-corner-newsletter)

#### Contact Us

**Address:** Fraudlogix, 221 W. Hallandale Beach Blvd., Suite 107  
Hallandale Beach, FL 33009

**Phone:** +1-954-889-7805

**E-mail:** sales\_req@fraudlogix.com

![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/footer_logo.png)

© 2023 Fraudlogix. All rights reserved. [Privacy Policy](http://fraudlogix.com/privacy-policy/)

**Follow us on**

**[![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/linkedin_icon.png)](https://www.linkedin.com/company/fraudlogix) [![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/fb_icon.png)](https://www.facebook.com/fraudlogix) [![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/twitter_icon.png)](https://twitter.com/fraudlogix)**

```json
// <![CDATA[
{						
"@context":"http:\/\/schema.org",						
"@id":"Ad-fraud",						
"@type":"Thing",						
"description":"Any time engagement with an online ad has been forged to generate revenue.",						
"mainEntityOfPage":"http://wiki.fraudlogix.com/glossary/ad-fraud/",						
"name":"Ad fraud",						
"alternatename": ["Advertising fraud","Invalid traffic"],
"sameAs":"https://en.wikipedia.org/wiki/Ad_fraud" 					
					
}
// ]]>
```

```json
// <![CDATA[
{  
      "@context":"http:\/\/schema.org",
      "@id":"verizon_communications",
      "@type":"Organization",
      "description":"Verizon Communications Inc. , branded as Verizon, is an American broadband and telecommunications company and a component of the Dow Jones Industrial Average. It started in 1983 as Bell Atlantic (based in New York City) with a footprint covering New Jersey to Virginia and emerged as part of the 1984 Breakup of AT&T into seven...",
      "name":"Verizon Communications",
      "alternateName":[  
         "Verizon's"
      ],
      "sameAs":[  
         "http:\/\/yago-knowledge.org\/resource\/Verizon_Communications",
         "http:\/\/rdf.freebase.com\/ns\/m.07_dn",
         "http:\/\/dbpedia.org\/resource\/Verizon_Communications","https://en.wikipedia.org/wiki/Verizon_Communications"
      ]
   }
// ]]>
```

```json
// <![CDATA[
{  
      "@context":"http:\/\/schema.org",
      "@id":"past",
      "@type":"Thing",
      "description":"The past is a term used to indicate the totality of events which occurred before a given point in time. The past is contrasted with and defined by the present and the future. The concept of the past is derived from the linear fashion in which human observers experience time, and is accessed through memory...",
      "name":"Past",
      "sameAs":[  
         "http:\/\/rdf.freebase.com\/ns\/m.038yj7",
         "http:\/\/dbpedia.org\/resource\/Past","https://en.wikipedia.org/wiki/Past"
      ]
   }
// ]]>
```

```json
// <![CDATA[
{  
      "@context":"http:\/\/schema.org",
      "@id":"facebook",
      "@type":"CreativeWork",
      "description":"Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users, more than half of whom use Facebook on a mobile device. Users must register before using the site, after which they may create a personal profile, add other...",
      "name":"Facebook",
      "sameAs":[  
         "http:\/\/rdf.freebase.com\/ns\/m.02y1vz",
         "http:\/\/yago-knowledge.org\/resource\/Facebook",
         "http:\/\/dbpedia.org\/resource\/Facebook","https://en.wikipedia.org/wiki/Facebook"
      ]
   }
// ]]>
```

```json
// <![CDATA[
{  
      "@context":"http:\/\/schema.org",
      "@id":"Deloitte",
      "@type":"Organization",
      "description":"Deloitte Touche Tohmatsu Limited , commonly referred to as Deloitte, is a multinational professional services network. Deloitte is one of the Big Four accounting organizations and the largest professional services network in the world by revenue and number of professionals.",
      "name":"Deloitte",
      "alternateName":[  
         "Deloitte Touche Tohmatsu Limited"
      ],
      "sameAs":[  
         "https://en.wikipedia.org/wiki/Deloitte"
         
      ]
   }
// ]]>
```

```json
// <![CDATA[
[
	{
		"@context":"http://schema.org",
		"@id":"rtb-corner-jan-3-2019",
		"@type":"Article",
		"description":"RTB Corner for Jan. 3, 2019: The latest news and views from the Supply Side and DSPs, including an ad tech recap of 2018, predictions for 2019, and more.",
		"mainEntityOfPage":"http://blog.fraudlogix.com/rtb-corner-jan-3-2019",
		"Image"
			:[
				{
					"@type":"ImageObject",
					"url":"https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/logo.jpg",
					"Width":112,"height":43
				}
			],
		"headline":"RTB Corner: Jan. 3, 2019",
		"datePublished":"2019-01-03",
		"datemodified":"2019-01-03",
		"wordCount":330,
		"Publisher":
			{
				"@type":"Organization",
				"@id":"www.fraudlogix.com",
				"name":"Fraud Logix",
				"Logo":
					{
						"@type":"ImageObject",
						"url":"https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/logo.jpg",
						"Width":112,"height":43
					}
			},
		"Mentions":
			[
				{"@id":"https://marketingland.com/evolution-of-ad-tech-in-2019-streaming-services-and-content-ownership-254641"},
				{"@id":"http:\/\/data.wordlift.io\/wl01060\/entity\/transaction_per_second_2"},
				{"@id":"http://blog.fraudlogix.com/rtb-corner-jan-3-2019/blog.fraudlogix.com/the-biggest-ad-fraud-schemes-and-ad-tech-stories-of-2018"},
				{"@id":"https://www.forbes.com/sites/tonysilber/2018/12/31/facebook-ad-spend-from-national-marketers-is-slowing-intelligence-firms-data-shows/"},
				{"@id":"https://adexchanger.com/agencies/deloitte-digital-were-setting-the-tone-for-the-future-not-trying-to-invade-and-take-over-agencies/"},
				{"@id":"https://www.law.com/legaltechnews/2018/12/27/no-more-childs-play-the-regulatory-assault-on-digital-advertising-continues/"},
				{"@id":"https://www.mediapost.com/publications/article/329813/will-microsoft-acquire-oath-verizon-media-group.html"},
				{"@id":"https://adexchanger.com/data-driven-thinking/the-state-of-ad-tech-heading-into-2019-in-gifs/"}
		
			],
		"author":
			{
			"@type":"Organization",
			"@id":"www.fraudlogix.com",
			"Name":"Fraud Logix"}
			}
	]
// ]]>
```

```json
// <![CDATA[
{						
"@context":"http:\/\/schema.org",						
"@id":"DSP",						
"@type":"Thing",						
"description":"The technology platform on the buy side of the programmatic system that allows advertisers to bid on and purchase online ads in real time. They also allow advertisers to target specific online audience segments with their ads.",						
"mainEntityOfPage":"http://wiki.fraudlogix.com/glossary/dsp/",						
"name":"DSP",
"alternatename": ["demand side platform"],						
"sameAs":"https://en.wikipedia.org/wiki/Demand-side_platform"						
					
}
// ]]>
```