---
title: "RTB Corner: Jan. 3, 2019"
description: "RTB Corner for Jan. 3, 2019: The latest news and views from the Supply Side and DSPs, including an ad tech recap of 2018,  predictions for 2019, and more."
image: https://blog.fraudlogix.com/hubfs/2019-newyear.jpg
---

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# Articles and Research

# RTB Corner: Jan. 3, 2019

Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Jan 3, 2019 11:59:00 AM

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### *The latest news and views for the Supply-Side and DSP Community.*

## Evolution of Ad Tech in 2019: Predictions for the Year Ahead

Consolidation, content ownership, and possible maturity in the ad market, 2019 will definitely see changes in the ad tech space - here's [four specific predictions for the year ahead](https://marketingland.com/evolution-of-ad-tech-in-2019-streaming-services-and-content-ownership-254641). (Marketing Land)

## The Biggest Ad Fraud Schemes and Ad Tech Stories of 2018

From GDPR to [ad fraud](http://wiki.fraudlogix.com/glossary/ad-fraud/) arrests, 2018 has been an interesting year of ups and downs for the ad tech industry. Here's some of [the biggest ad fraud schemes and ad tech stories](https://blog.fraudlogix.com/rtb-corner-jan-3-2019/blog.fraudlogix.com/the-biggest-ad-fraud-schemes-and-ad-tech-stories-of-2018) - along with a collection of company exits and acquisitions from 2018. (Fraudlogix)

## <https://www.forbes.com/sites/tonysilber/2018/12/31/facebook-ad-spend-from-national-marketers-is-slowing-intelligence-firms-data-shows/>Facebook Ad-Spend Growth From National Marketers is Slowing, Intelligence Firm's Data Shows

Slight cracks might be appearing in the dominance of the digital-advertising duopoly, particularly Facebook, [as some data suggests](https://www.forbes.com/sites/tonysilber/2018/12/31/facebook-ad-spend-from-national-marketers-is-slowing-intelligence-firms-data-shows/) a slowdown in the rate of ad-revenue growth for the giant social platform, as well as a shrinking of the combined Google-Facebook share of the overall advertising pie. (Forbes)

## Deloitte Digital Speaks Out About Its Involvement in the Advertising Space

Head of Deloitte Digital, Andy Main, speaks with AdExchanger about [Deloitte's role in the online media buying and advertising industry,](https://adexchanger.com/agencies/deloitte-digital-were-setting-the-tone-for-the-future-not-trying-to-invade-and-take-over-agencies/) insisting the company is not trying to muscle in on the media agency's turf. (AdExchanger)

## No More Child’s Play: The Regulatory Assault on Digital Advertising Continues

Law.com evaluates the [recent COPPA settlement](https://www.law.com/legaltechnews/2018/12/27/no-more-childs-play-the-regulatory-assault-on-digital-advertising-continues/) between Oath and the New York Attorney General and ad-tech company liabilities around COPPA regulations, GDPR, and other privacy acts. (Law.com)

## Will Microsoft Acquire Oath (Verizon Media Group)?

In this commentary, [Microsoft's love-hate relationship with advertising](https://www.mediapost.com/publications/article/329813/will-microsoft-acquire-oath-verizon-media-group.html) is discussed along with the possibility of the company trying to more closely align with -- or acquire -- Verizon's newly renamed Oath business, Verizon Media Group. (MediaPost)

## The State Of Ad Tech Heading Into 2019 (In GIFs)

The Goodway Group's Jay Freidman looks back at the past year and [where we stand in ad tech today, as told in GIFs](https://adexchanger.com/data-driven-thinking/the-state-of-ad-tech-heading-into-2019-in-gifs/). (AdExchanger)

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 Topics: [RTB Corner Newsletter](https://blog.fraudlogix.com/topic/rtb-corner-newsletter)

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