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Articles and Research

RTB Corner: Jan. 3, 2019

Posted by Fraudlogix on Jan 3, 2019 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

Evolution of Ad Tech in 2019: Predictions for the Year Ahead

Consolidation, content ownership, and possible maturity in the ad market, 2019 will definitely see changes in the ad tech space - here's four specific predictions for the year ahead. (Marketing Land)

The Biggest Ad Fraud Schemes and Ad Tech Stories of 2018

From GDPR to ad fraud arrests, 2018 has been an interesting year of ups and downs for the ad tech industry. Here's some of the biggest ad fraud schemes and ad tech stories - along with a collection of company exits and acquisitions from 2018. (Fraudlogix)

Facebook Ad-Spend Growth From National Marketers is Slowing, Intelligence Firm's Data Shows

Slight cracks might be appearing in the dominance of the digital-advertising duopoly, particularly Facebook, as some data suggests a slowdown in the rate of ad-revenue growth for the giant social platform, as well as a shrinking of the combined Google-Facebook share of the overall advertising pie. (Forbes)

Deloitte Digital Speaks Out About Its Involvement in the Advertising Space

Head of Deloitte Digital, Andy Main, speaks with AdExchanger about Deloitte's role in the online media buying and advertising industry, insisting the company is not trying to muscle in on the media agency's turf. (AdExchanger)

No More Child’s Play: The Regulatory Assault on Digital Advertising Continues

Law.com evaluates the recent COPPA settlement between Oath and the New York Attorney General and ad-tech company liabilities around COPPA regulations, GDPR, and other privacy acts. (Law.com)

Will Microsoft Acquire Oath (Verizon Media Group)?

In this commentary, Microsoft's love-hate relationship with advertising is discussed along with the possibility of the company trying to more closely align with -- or acquire -- Verizon's newly renamed Oath business, Verizon Media Group. (MediaPost)

The State Of Ad Tech Heading Into 2019 (In GIFs)

The Goodway Group's Jay Freidman looks back at the past year and where we stand in ad tech today, as told in GIFs. (AdExchanger)

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