The latest news and views for the Supply-Side and DSP Community.
A massive adware campaign has so far impacted up to a million Mac users, using a tricky steganography technique to hide malware in image files. (Threat Post)
Last September, a coalition of privacy activists and browser-makers targeted Google and the advertising technology industry with complaints about “a massive and ongoing data breach that affects virtually every user on the web”. Now they’ve released new evidence showing this data includes information about people’s ethnicity, disabilities, sexual orientation and more. (Fortune)
Data scientists from Dstillery used data from search, proprietary programmatic, and third-party longitude and latitude to help predict Gap store closures. The researchers built a data model similar to what is typically used to predict advertising conversions to analyze the relationship between consumers and stores. (MediaPost)
Cracking down on digital ad fraud may seem like a hopeless and expensive game of whack-a-mole, but there are ways marketers and publishers can arm themselves better to fight it. Here's a breakdown of all forms of ad fraud. (Digiday)
Google, which has a dominant share of the ad server market, announced last May that it would remove the Google ID from its ad-server log files, thus prohibiting marketers from tracking or measuring Google audiences with external technology. This was the impetus for some advertisers to reconsider their ad server. (AdExchanger)