---
title: "RTB Corner: Jan. 31, 2019"
description: "RTB Corner for Jan. 31, 2019: The latest news and views from the Supply Side and DSPs, including news about Mac malware, ad industry privacy concerns, and more."
image: https://blog.fraudlogix.com/hubfs/Newsletter_Images/malware.jpg
---

[![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/logo.jpg)](http://www.fraudlogix.com/)

- [See More >>](https://www.fraudlogix.com/research-studies/)
- [Subscribe Now >>](https://www.fraudlogix.com/our-blog/)

# Articles and Research

# RTB Corner: Jan. 31, 2019

Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Jan 31, 2019 11:59:00 AM

![](https://blog.fraudlogix.com/hubfs/Fraudlogix_Favicon.png)

- [Tweet](https://twitter.com/share)

### *The latest news and views for the Supply-Side and DSP Community.*

## [Malware in Ad-Based Images Targets Mac Users](https://threatpost.com/malware-in-ad-based-images-targets-mac-users/141115/)

A massive adware campaign has so far impacted up to a million Mac users, using a tricky steganography technique to hide malware in image files. (Threat Post)

## [Google and Ad Industry Accused of “Massive” Abuse of Intimate Personal Data](http://fortune.com/2019/01/28/google-iab-sensitive-profiles/)

Last September, a coalition of privacy activists and browser-makers targeted Google and the advertising technology industry with complaints about “a massive and ongoing data breach that affects virtually every user on the web”. Now they’ve released new evidence showing this data includes information about people’s ethnicity, disabilities, sexual orientation and more. (Fortune)

## [Programmatic Ad Data Helps Predict Retail Store Closures](https://www.mediapost.com/publications/article/330146/data-predicts-retail-gap-store-closures.html)

Data scientists from Dstillery used data from search, proprietary programmatic, and third-party longitude and latitude to help predict Gap store closures. The researchers built a data model similar to what is typically used to predict advertising conversions to analyze the relationship between consumers and stores. (MediaPost)

## [Ghost Sites, Domain Spoofing, Fake Apps: A Guide to Knowing Your Ad Fraud](https://digiday.com/media/ghost-sites-domain-spoofing-fake-apps-guide-knowing-ad-fraud/)

Cracking down on digital ad fraud may seem like a hopeless and expensive game of whack-a-mole, but there are ways marketers and publishers can arm themselves better to fight it. Here's a breakdown of all forms of ad fraud. (Digiday)

## [Why British Gas Ditched Google’s Ad Server](https://adexchanger.com/online-advertising/why-british-gas-ditched-googles-ad-server/)

Google, which has a dominant share of the ad server market, announced last May that it would remove the Google ID from its ad-server log files, thus prohibiting marketers from tracking or measuring Google audiences with external technology. This was the impetus for some advertisers to reconsider their ad server. (AdExchanger)

 Topics: [RTB Corner Newsletter](https://blog.fraudlogix.com/topic/rtb-corner-newsletter)

#### Contact Us

**Address:** Fraudlogix, 221 W. Hallandale Beach Blvd., Suite 107  
Hallandale Beach, FL 33009

**Phone:** +1-954-889-7805

**E-mail:** sales\_req@fraudlogix.com

![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/footer_logo.png)

© 2023 Fraudlogix. All rights reserved. [Privacy Policy](http://fraudlogix.com/privacy-policy/)

**Follow us on**

**[![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/linkedin_icon.png)](https://www.linkedin.com/company/fraudlogix) [![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/fb_icon.png)](https://www.facebook.com/fraudlogix) [![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/twitter_icon.png)](https://twitter.com/fraudlogix)**

```json
// <![CDATA[
{						
"@context":"http:\/\/schema.org",						
"@id":"Ad-fraud",						
"@type":"Thing",						
"description":"Any time engagement with an online ad has been forged to generate revenue.",						
"mainEntityOfPage":"http://wiki.fraudlogix.com/glossary/ad-fraud/",						
"name":"Ad fraud",						
"alternatename": ["Advertising fraud","Invalid traffic"],
"sameAs":"https://en.wikipedia.org/wiki/Ad_fraud" 					
					
}
// ]]>
```

```json
// <![CDATA[
{  
      "@context":"http:\/\/schema.org",
      "@id":"verizon_communications",
      "@type":"Organization",
      "description":"Verizon Communications Inc. , branded as Verizon, is an American broadband and telecommunications company and a component of the Dow Jones Industrial Average. It started in 1983 as Bell Atlantic (based in New York City) with a footprint covering New Jersey to Virginia and emerged as part of the 1984 Breakup of AT&T into seven...",
      "name":"Verizon Communications",
      "alternateName":[  
         "Verizon's"
      ],
      "sameAs":[  
         "http:\/\/yago-knowledge.org\/resource\/Verizon_Communications",
         "http:\/\/rdf.freebase.com\/ns\/m.07_dn",
         "http:\/\/dbpedia.org\/resource\/Verizon_Communications","https://en.wikipedia.org/wiki/Verizon_Communications"
      ]
   }
// ]]>
```

```json
// <![CDATA[
{  
      "@context":"http:\/\/schema.org",
      "@id":"past",
      "@type":"Thing",
      "description":"The past is a term used to indicate the totality of events which occurred before a given point in time. The past is contrasted with and defined by the present and the future. The concept of the past is derived from the linear fashion in which human observers experience time, and is accessed through memory...",
      "name":"Past",
      "sameAs":[  
         "http:\/\/rdf.freebase.com\/ns\/m.038yj7",
         "http:\/\/dbpedia.org\/resource\/Past","https://en.wikipedia.org/wiki/Past"
      ]
   }
// ]]>
```

```json
// <![CDATA[
{  
      "@context":"http:\/\/schema.org",
      "@id":"facebook",
      "@type":"CreativeWork",
      "description":"Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users, more than half of whom use Facebook on a mobile device. Users must register before using the site, after which they may create a personal profile, add other...",
      "name":"Facebook",
      "sameAs":[  
         "http:\/\/rdf.freebase.com\/ns\/m.02y1vz",
         "http:\/\/yago-knowledge.org\/resource\/Facebook",
         "http:\/\/dbpedia.org\/resource\/Facebook","https://en.wikipedia.org/wiki/Facebook"
      ]
   }
// ]]>
```

```json
// <![CDATA[
{  
      "@context":"http:\/\/schema.org",
      "@id":"Deloitte",
      "@type":"Organization",
      "description":"Deloitte Touche Tohmatsu Limited , commonly referred to as Deloitte, is a multinational professional services network. Deloitte is one of the Big Four accounting organizations and the largest professional services network in the world by revenue and number of professionals.",
      "name":"Deloitte",
      "alternateName":[  
         "Deloitte Touche Tohmatsu Limited"
      ],
      "sameAs":[  
         "https://en.wikipedia.org/wiki/Deloitte"
         
      ]
   }
// ]]>
```

```json
// <![CDATA[
[
	{
		"@context":"http://schema.org",
		"@id":"rtb-corner-jan-3-2019",
		"@type":"Article",
		"description":"RTB Corner for Jan. 3, 2019: The latest news and views from the Supply Side and DSPs, including an ad tech recap of 2018, predictions for 2019, and more.",
		"mainEntityOfPage":"http://blog.fraudlogix.com/rtb-corner-jan-3-2019",
		"Image"
			:[
				{
					"@type":"ImageObject",
					"url":"https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/logo.jpg",
					"Width":112,"height":43
				}
			],
		"headline":"RTB Corner: Jan. 3, 2019",
		"datePublished":"2019-01-03",
		"datemodified":"2019-01-03",
		"wordCount":330,
		"Publisher":
			{
				"@type":"Organization",
				"@id":"www.fraudlogix.com",
				"name":"Fraud Logix",
				"Logo":
					{
						"@type":"ImageObject",
						"url":"https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/logo.jpg",
						"Width":112,"height":43
					}
			},
		"Mentions":
			[
				{"@id":"https://marketingland.com/evolution-of-ad-tech-in-2019-streaming-services-and-content-ownership-254641"},
				{"@id":"http:\/\/data.wordlift.io\/wl01060\/entity\/transaction_per_second_2"},
				{"@id":"http://blog.fraudlogix.com/rtb-corner-jan-3-2019/blog.fraudlogix.com/the-biggest-ad-fraud-schemes-and-ad-tech-stories-of-2018"},
				{"@id":"https://www.forbes.com/sites/tonysilber/2018/12/31/facebook-ad-spend-from-national-marketers-is-slowing-intelligence-firms-data-shows/"},
				{"@id":"https://adexchanger.com/agencies/deloitte-digital-were-setting-the-tone-for-the-future-not-trying-to-invade-and-take-over-agencies/"},
				{"@id":"https://www.law.com/legaltechnews/2018/12/27/no-more-childs-play-the-regulatory-assault-on-digital-advertising-continues/"},
				{"@id":"https://www.mediapost.com/publications/article/329813/will-microsoft-acquire-oath-verizon-media-group.html"},
				{"@id":"https://adexchanger.com/data-driven-thinking/the-state-of-ad-tech-heading-into-2019-in-gifs/"}
		
			],
		"author":
			{
			"@type":"Organization",
			"@id":"www.fraudlogix.com",
			"Name":"Fraud Logix"}
			}
	]
// ]]>
```

```json
// <![CDATA[
{						
"@context":"http:\/\/schema.org",						
"@id":"DSP",						
"@type":"Thing",						
"description":"The technology platform on the buy side of the programmatic system that allows advertisers to bid on and purchase online ads in real time. They also allow advertisers to target specific online audience segments with their ads.",						
"mainEntityOfPage":"http://wiki.fraudlogix.com/glossary/dsp/",						
"name":"DSP",
"alternatename": ["demand side platform"],						
"sameAs":"https://en.wikipedia.org/wiki/Demand-side_platform"						
					
}
// ]]>
```