---
title: "RTB Corner: January 18, 2018"
description: "RTB Corner for January 18, 2018: The latest news and views for the Supply Side and DSPs within the real-time programmatic landscape."
image: https://blog.fraudlogix.com/hubfs/Newsletter_Images/GoogleChrome-819746-edited.png
---

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# Articles and Research

# RTB Corner: January 18, 2018

Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Jan 18, 2018 12:00:00 PM

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### *RTB Corner for January 18, 2018 - The latest news and views for the Supply-Side and DSP Community.*

## [Four Google Chrome extensions found to contain ad fraud malware](https://www.theinquirer.net/inquirer/news/3024582/four-google-chrome-extension-found-harbouring-ad-fraud-malware)

Four Google Chrome extensions, downloaded 500,000 times, have been found to contain malware being used for a click-fraud scheme. Security researchers at ICEBRG found the infected extensions after detecting an unusual spike in outbound traffic from a customer's work station. (The Inquirer)

## [App Annie: App spending topped $86 billion in 2017](https://www.mediapost.com/publications/article/313099/)

The latest report from the app market and data insight platform, App Annie, says that global consumers downloaded more than 175 billion apps last year, on which they spent over $86 billion. (MediaPost)

## [YouTube announces measures to improve brand safety on its platform](https://www.campaignlive.co.uk/article/youtube-announces-measures-earn-back-trust-advertisers-agencies/1454698)

Google announced new requirements for video creators looking to monetize their channels in the YouTube Partner Program, a move designed to improve brand safety. The stricter rules for video creators include the requirement of at least 1,000 subscribers and 4,000 hours of videos watched in a year. (Campaign)

## [InMobi acquires AerServ for $90 million](https://adexchanger.com/mobile/inmobi-acquires-aerserv-90-million-get-leg-app-header-bidding/)

Mobile ad network InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. (AdExchanger)

## [IAB Tech Lab introduces OpenData 1.0, industry's first standard data nomenclature for campaign reporting](https://iabtechlab.com/specifications-guidelines/opendata/)

The IAB Tech Lab has released OpenData 1.0, a specification of data nomenclature to standardize reporting campaign performance metrics. The specs provides publishers, agencies, and data management vendors with a common language and mapping tool for reporting. Public comments are open until March 13.  (IAB)

## [Amazon's server-side bidding product gets off to slow start in UK](https://digiday.com/media/amazons-server-side-bidding-product-gets-off-slow-start-uk/)

Amazon last week rolled out its server-side bidding product that it delivers via the Transparent Ad Marketplace (TAM) to European countries. So far U.K. publishers are slow to use it. (Digiday)

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 Topics: [RTB Corner Newsletter](https://blog.fraudlogix.com/topic/rtb-corner-newsletter)

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