---
title: "RTB Corner: January 4, 2018"
description: "RTB Corner for January 4, 2018: The latest news and views for the Supply Side and DSPs within the real-time programmatic landscape."
image: https://blog.fraudlogix.com/hubfs/Newsletter_Images/lawsuit.jpg
---

[![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/logo.jpg)](http://www.fraudlogix.com/)

- [See More >>](https://www.fraudlogix.com/research-studies/)
- [Subscribe Now >>](https://www.fraudlogix.com/our-blog/)

# Articles and Research

# RTB Corner: January 4, 2018

Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Jan 4, 2018 12:00:00 PM

![](https://blog.fraudlogix.com/hubfs/Fraudlogix_Favicon.png)

- [Tweet](https://twitter.com/share)

### *RTB Corner for January 4, 2018 - The latest news and views for the Supply-Side and DSP Community.*

## [Fetch calls Uber's bluff, files counter claim](https://info.fraudlogix.com/e1t/c/*Vrc8nN6nlhfRW3ZyQKT2SNhhq0/*W4FNbyc4t1Cx_VpNkT33FN7sk0/5/f18dQhb0SbTX8Y9Xq0W7NRSsz1V2S58W4877_83kMPwkW3dsgXP4hdWyKW5q9cPw8yym7NW5yMyH85_N1yxN3NpHCRSc2_tN8CRB3f_tbCbN8t-1Q4_t6HhW62KFsB79V_LBVRYnTW5v7NL0W5wMTWV5wL96LW1sL3M03MybvyW98ywlL8t2Kj8W1ZWldH567bYVW5lKvt_5420y5VJVPYn3CPQ_BN5D8zFFjPrmgN6W3RDgHd35VW17LQK52QC6LXW52Ylfx3_8mplW9fgwMT4fdt7yN6WWnc07DkM0N6fhHYtwgSb3W56fyPG4N-4vXW1j75bn4P08VmN1FTR8ytf5r6W1jjVsX1z6GLrN5mkbBGKJP45W8X8ycq84xp1ZW1FJp3n5M-L48W4Pz95M7q3bjRW8jtyx98Wy9TmW7r28v93MYMtCW4HrhkR4TBDqZW4PxC8j448lxLW2FYyYg2J50J4W2-BcxT2TVfR2MbdPbTb2_nMW6PxM8P2j2Bb8W3G42-z5CZTG_W66r3zH249HjNW4L8m477glF02N4f1M0RVs7V_VVm7306nxBHS102)

Advertising company Fetch says it wants a federal court to hear its challenge to Uber's claims of 'click fraud' in mobile ads. The American arm of the UK-based ad firm filed a complaint on Tuesday seeking to have a federal court hear its challenge to the suit Uber filed in September of 2017 over the handling of fraudulent ad clicks. Uber dropped the case after it was assigned to U.S. District Judge Yvonne Gonzalez Rogers. (The Register)

## [Low-tech ways to spot suspicious affiliates](https://info.fraudlogix.com/e1t/c/*Vrc8nN6nlhfRW3ZyQKT2SNhhq0/*W3mDMJv2TLP5gVFMhXy5vzRM-0/5/f18dQhb0Sjvk8YHsplW8BsqHN5D47MtW234jhm1FWkLVW1Fcqcv4C_R96W5q9kQw8C-95-W64P_kQ8sYCp7N8tzLvhQJBKxN5wdGN1XDjF_W25Nvrx4Ws1MYVfLYgX6PVKcrW6N3nBL8xGZMvW6cc-4t69LPZ7W2xZTYJ8hTJV4W8lwVXY8hS296W7bj20M3dv1SsW3M3KtL34LwqzV4Mv5-3sxsk_N8Ww4F7JFBz8W57-WqM3H_PtyW2DzCtR1yBHl3W1SwL3D93kJjrW66RpX22M_BBpW1F3VB_6wZCbMW7s4w-g55vY1zW2WZd9R1W7jTdW8sRVp95RPBkPW6zskL27zZH9bW7h5_LP3FfMhJW18LS7b4p49bYW7VYX0z6dQm7zW8NtYgc8sfdXtW71KBrL6Pc2PCW7PrcV13kYc04W4p7yDT2BPMnkVLNxX95qsrvyW1n8Xtv8m8f6gW1vjcWH3xxDzVVJgJfN4qHHL2W4TCl4K1RLShqW87JWsN3QSJd1W2B9G4h3NSxVhW2-zyFj1NsfDKSlL3315JTX102)

Fake installs, leads, actions and clicks can be detrimental to a performance marketing campaign and its budget. Here are some helpful tips are spotting suspicious activity. Fraudlogix will be in Vegas at [Affiliate Summit West](https://info.fraudlogix.com/e1t/c/*Vrc8nN6nlhfRW3ZyQKT2SNhhq0/*W980fxw7gqsy1W6QbgS64WcgMk0/5/f18dQhb0Sjv78XJ8HCW8BsqHN5D47MtW234jhm1FWkLVW1Fcqcv4C_pJvW5q9kQw8B-Ws5W3L33Qj5wdfl7W8rByZM8v2xKGW8z_ChG8qZKlBW1r6Klr3kn5DRW3N1S2m5y5jh-W1rfXlz1kRpb7N7-4VrCV8-G-W5rh8l51QfXN2W8sZ4WS67b7w6W7hYdJr8r5GVdW2GRw4Y3HtrQnW2K4XMj8tzC0CVw1NpZ95XwGZW3CD0cp2_1rp5W3ZQ23F8vr5SsW62p2Fl8rFJggW18WlGs34W905W3ThtcC3JrGQ6MSdvX1Y0SYFVDJV0c3SQcmGW3LYp6N11ny66W31WG-t5v6jYdW5DH9-y5BJd6MW8Gvnjx3FwRb0N8NkDJ6-0DQvW35VT9Q13ZNjXW5KCts63cMbBNW22863w6Q0R_rN1zW062zD-dgW1tV6CD8hHP8PVHzj_H7blLp2W9f5zBC2y9w9MVsk4dR3BBpCZW8MhZlk8PjdR-W2B6b7X296bFMW40Vf8n1vhLbGN8D-5FPmRw0WMdXyXb1P0n0f7B3FJl03) this weekend, stop by Meet Market table H24 or [contact us](https://info.fraudlogix.com/e1t/c/*Vrc8nN6nlhfRW3ZyQKT2SNhhq0/*W7X3QkN66NHDpW1Vrtrc2B85N80/5/f18dQhb0Sjv68XJ8w6W8BsqHN5D47MtW234jhm1FWkLVW1Fcqcv2gKrtFW5q9kQw8CSvhfW8CZ5tG5wfqpqW66jfBP1nPLDMW1sLRCy1kkLvMW5v7vGN5y5jh-W1rfXlz1kRpb7N7-4VrCV8-G-W5rh8l51QfXN2W8sZ4WS67b7w6W7hYCG43N1Lh3W52SLKT64jzh4W7-JXNj997BbqW5tGCdq4x-JkbW1QjKnV1txG9NW6GsfdK8XNh8_W7JMftJ8XmlBDVzsWB76d_hJlW1X8sWB1RLz7-VrCLrX56zVs_VhTV1J6BtgmYW1T-pQb5cdgwyW6bwgnz2N2rcKW2PT1tv7tplggW4lLsWT6vQFhWN4mHy4-v0jZ6W1xZTDv5byylzW7xSZXZ1CVjB3W5HFKKT13fvw6MPs031gkKmyW5qvvM047Sp4pW50lrKw6wJD8dW1Ngx1f51bh3BW6VW3CP75SWbVVXmXFK8MpVH4W6Ct2MY5_71LrW6ztJVl1tj03zvVL6QTpYWf80Tyz902) if you would like to set up an appointment. (FeedFront)

## [Publishers guide to GDPR](https://info.fraudlogix.com/e1t/c/*Vrc8nN6nlhfRW3ZyQKT2SNhhq0/*W47L7wT2773XVW4fthB46z3lYw0/5/f18dQhb0SbTT8Y9YsWW7NRSsz1V2S58W4877_83kMPwkW3dsgXP1Y-lQvW5q9cPw8yy9k4W60fsB51lQGRQVSc2_t8tBFnxW3KrHjg3csZYdW1qMdCK3PvzF1W8CZLnP64Ql0qW65GCpG81gM8-N7d-tJnQJ99nW8tsYhG5v7WNqW5w5R8T6bslzhW8W2c9W32CQ2lW8jxMNS1Vx27WW6Pkt_V62_rT0W4MhPlC5mKjF6W3mc7Vk62KFCTW3X0g0y6bp1cMVbq5fx4TKc2lVSfd-T9j0ZdSW8JV-Lm96t-7HN3TZdTv3w6qfW87Z98J7b_3JhN8fTRkWc0XdPW3JqC0k2_C4p7W2_vLMy2-RbXQW2V1bC941ytJnW5Ql8QH95Qvp0N7xvXqN9WZnXW8d7JKk63gVz9W2BsVdk1bBvW3W3_MV8393lrMpW53NYtc4PLwTVW7pPfkv22YF3PW78_5x-6tFq2GN2jP5nKLCqPMW31GHfx12cndhW3sFX4H3CWvv2W4LLl2V3k-dYDW8B6M086vc5s0N1wmVJ8rVprCW56gBW-8rzKS-f3NdJkK04)

With Europe’s General Data Protection Regulation (GDPR) set to take effect in May, publishers are leaving nothing to chance. Everyone in the supply chain could be held accountable if they aren’t compliant by May 25, and stakeholders at every level are in a frenzy to renegotiate contracts that protect themselves in case one of their middlemen messes up. Publishers in particular need to prove to their clients – and their clients’ agencies – that they’re taking the appropriate steps to comply, or risk losing that business. (AdExchanger)

## [The evolution of programmatic in 2018](https://info.fraudlogix.com/e1t/c/*Vrc8nN6nlhfRW3ZyQKT2SNhhq0/*W2jc6128GSf-sW6FDWyd9dkKVZ0/5/f18dQhb0S9r69jNq6xW8-h7Rs7t5LzlW12xF745v0Rz2W5vGrjF8WFxmMW2K4V9Y8--HBkW8Z-LVx32RWRcW8-y10r8ZQtX0W2L4pTl1ygzLsW1WfNks549C7vMs1HRytzyvxW8YrnFW33ldqBW2KBLkt8Wm3pMW8V6g9-4cPL99W1SPJdJ6ffdc1W4bJ02h4b_rKwW7MbC6N31mwV5W30n7pM55WcKJW3-8Sdh55nSC9W1VJH714c2Rr9W7MtYb849z-4PN2MV0XLbG0m9W8W1JLS2KSxmfW4CXPkz1QjKnVW1txG9N6GsfdKW8XNh8_7JMftJN8XmlBDzsWB7W6d_hJl1X8sWBN1RLz7-rCLrXN56zVs_hTV1JW6BtgmY1T-pQbW5cdgwy6bwgnzW2N2rcK2PT1tvW7tplgg4lLsWTW6vQFhW4mHy4-Vv0jZ61xZTDvW5byylz7xSZXZW1CVjB35HFKKTW3pwfm91zW062VzD-dg1tV6CDN8hHP8PHzj_HW7blLp29f5zBCN2yL2Vssk4dRW3BBpCZ8MhZlkW8PjdR-2B6b7XW296bFM40Vf8nW1vhLbG8D-5FPMmRw0WdXyXbV1Ynkq30KMkv103)

If 2017 highlighted the need for significant change in the programmatic industry, 2018 will be the year in which we begin to see noticeable activity as a result of this call to action. With this in mind there are five key trends that will drive the evolution of programmatic in 2018. (The Drum)

## [Programmatic ad buying in Europe set to soar in 2018](https://info.fraudlogix.com/e1t/c/*Vrc8nN6nlhfRW3ZyQKT2SNhhq0/*N3yX_z9xBWKKW6Jbnzs87ZmJS0/5/f18dQhb0S83f9ctxPRW8BsqHN5D47MtW234jhm1FWkLVW1Fcqcv7xSxmbW5q9cPw8yym7NW5yMB3M1kRCfsN62SWxLRJ3Y_W8tzLvh8pChf1V_tbCb8t-1Q4W10sp5_8s43jNVMdXDS63mB3DW61mCfg8r4KQRW5yccjX1kRpc0W8CRVHl8p5Dl8N3J-46v82ylpW65HVk48q5L1vW1qPF3d8v2QYTW4P7j715rNR8gW8xLM3c1L4LKyW2WtZKJ2GFmQXW6B3V_Q1KPcRfN5lNvDjGVLtpW1GmwJ37vPVHQW7w4nLl3yy-CkW2Rxr-s7wVsVmVPBbh-7zN65hW1CckBL9jq6-lW79fsXC5-2sjBW7ZzDyK7GLjPjW2LHdph7vb-dJW2hR7QK69NXDkW7HCnY07qSV5qW1Fv1X_1T1JVgW1fpks37Lz-dvW7tTP8P24LDFHW65Ns-w1D79mYW1WdXyj1Rg_YsW7XWldt7h1FsMW87Bftg1Z_Q68W6cNhQf29VGzGW263Dx16rt-JXW42kg8c4gW4vMW6kxyZl2bzNQYW5_rBl453q-CwN2Kdr1sH59_qN1dh185WNQfzW2nRzM357vKWQW847p-23thRMkW1tPGrn3PP_19W2R89z01nq7QzW2fF6h54L1MmrN4JXQH_1yV6Jf2cGV4n03)

Programmatic ad-buying in Europe is set to soar in 2018, finds a survey by Adobe. Almost nine-in-ten (86%) brands and 89% of agencies plan to spend more on this form of advertising this year. (Exchange Wire)

## [IAB/4A's release terms and conditions addendum for long form video](https://info.fraudlogix.com/e1t/c/*Vrc8nN6nlhfRW3ZyQKT2SNhhq0/*W93w5K519Tmh7N8ZclrTrr6B-0/5/f18dQhb0S1Wd2RhFmhM11-3VJNCvKW2vM0Bv2nP58tW1zJK7R3QKPWfW2-L2YZ5JbrC1Vx4hzw3P0-yxW12N4tq5JTYfzW194ffq25WM60W46SXYF17SS2VW4sCW7p8TbQBjW3LdttS23n1zHMy15L3XCtGmV-z91C62RWs-N7hrPgNt9WwYW4lm2-z4fr4MjW3n5XZt1jkFY_N7VF2B24b91qN2qMDF--QQm0W72tNfg7qQ5QlW3vb4Xm5-H9L_W3g_D-l5pYJW-N7B002W_prx-W4Zz74n8lcMbzW96Qnd27rK_gJN3H-0bNkgsV2W28Xk1l5mflgtW9fC-jF2-zZgTW5GtGB94ZJTbcW7MKD1b9f1nFHW3RVf9g3jhln2W4Vkdm76snPz9W4ktn-t3xHCZbW3_q_nN2RCbxPW4Z_CSw38GK8PW3g4K3n2SNHFZW54wzfB2W2QwJW4V9GCJ3wBg6GW91xbyK6pqTL4W2N7tW93S_FK9W9d7dVb7fNxCZW2_6cM92TBPN-W5NqPdz41V-41W8qDVBY7D9JWFW93rNYh97k9SjW7-vsPZ2k8fH2W7CgvTR7VQbtGW8kRR6_4Zz2F9N6RtqDY_XRGvW61p3gr8G_-G4f52hQZb04)

The IAB and 4A's have released for public comment, the [Standard Addendum for Digital Video Advertising in TV Long Form Video](https://info.fraudlogix.com/e1t/c/*Vrc8nN6nlhfRW3ZyQKT2SNhhq0/*W2f0gZj151qWdVQBqB51DWWzt0/5/f18dQhb0S65P28_NrPV1xT8552xWSYVDL9PN2w0lt8W3Qq67K1YhvPwW6Fy0py7rGknGW10Ts3x83mcqKVymSmm5JZBX7W8NMFrt4QTgKDN14r9NjnJWWpVk6Wdj2k8R9tW49Wj5z9fYznvW4KNpJm1tP_VgW55R41k2gfnzxW1hZxxC4MMzG0W2zt7YF1k3pcHN3CxvN9ldWYHW3z0Q_s3DpYTMVls1L73HpxJRW4sRlKK5MC7x1W3r3qrq73c2XqW60Zhcn4FbshZW5TsS9412dRDfN53x3dQHS5MmN1TGGfkG2QFvN7PxytT66fZsW4pYys84v_8lrVLZLj47xRc-dW6x9yqT4QZdhsW8LF1db7h7_z2N7TTGbdPm7VyW5mD53_7rlM6KN7kXFW6PQbhJW5vy5dt2Kd_kkW5qjBVJ23J8GkW6zySms6ZwMv3W90JfND6FYpMFW2FWVkx6QsS-fW8yLYG_2nRnk5VNZ4TX8ZZ2hgW4sskWl3bGR8TW6xT88M8SMVlhW1nrgL-7N1DHQW10wpWP1Dwv4nW88VHvF6YzSztN7sD5wqvJ00LW88sd631MznYYW9d8FLv4gPnBTW8Ls1Gt930Cs7W331yt21sRf91VdvsML32_xld103). The addendum amends and supplements the standard Internet advertising terms and conditions, last modified in 2009 and includes guidelines for the implementation of ad tags for controlling measurements (e.g., viewability, invalid traffic, and demo guarantees) to reduce billing discrepancies. Public comment is open until Feb. 5. (IAB)

## [Demand-side platforms: The supply-side transparency wish list](https://info.fraudlogix.com/e1t/c/*Vrc8nN6nlhfRW3ZyQKT2SNhhq0/*W7Wn6ZQ3SZB5cVW1Ff77SRwdc0/5/f18dQhb0Smh_9c_M9pN72tsPDGX865W1yMd8b5Fz32WM_ZyHSX3f_WW1td_cl6HLbb3W1L5BTZ7qWC1nW1HrNVs7C3Rw4W1DnvRq4Yr4SGW6PhZ6D7mFWwLW96dwrs3SWHw-W5cFWrL5X5gC1W5kzx-k4D9QWvW3C4W5C47MjT6N41yh5WlnmxvW6v4CMq6dgSMpW2nMJrr2wswrlW1R1WW86tyrN5W6NGw7z6yDcC3W1sl5Nv89tcfYW20_Z7m6JknFhW2fZRN16FBdh5W6Fpc9Q2F8QCYW5KxXB65KDCtZW11mS1C1THSXdW5J10-t5FHWx8W2GGqc92JDgVLVcQxyd79fsXCW5ZQcDV403tVSW3vbpkw6nlDzXW6KyDQT4J__ftW36J8d52prQvqW2-QKtZ6s9_Q7W3H9W1r2YNZ-cW2xG16N3z4fJXW2wk2Mh2xPZD7W30s1dw5YhknBW5Psrrw6Tf-91W3KfMLP5nYnZ9W45vl-p3gxPzwW4y-nM35PTSPCW260G-s2PGyddW1y4dhW3hV1zQN60NxB6_-K5FW1NFfl48P4D7pW50k3xD615dyrW1vhCL31rrDZpM45M38sk4dRW3BBpCZ8MhZlkW8PjdR-2B6b7XW296bFM40Vf8nW1vhLbG8D-5FPMmRw0WdXyXbTcMnT6HC9PC103)

Here's a commentary on programmatic challenges along with predicted solutions, touching on supply-chain transparency and placement transparency. (Forbes)

[![Learn More About Fraudlogix](https://no-cache.hubspot.com/cta/default/2077077/ff4dae8b-ad27-4dec-aa34-1052443f09f2.png)](https://cta-redirect.hubspot.com/cta/redirect/2077077/ff4dae8b-ad27-4dec-aa34-1052443f09f2)

 Topics: [RTB Corner Newsletter](https://blog.fraudlogix.com/topic/rtb-corner-newsletter)

#### Contact Us

**Address:** Fraudlogix, 221 W. Hallandale Beach Blvd., Suite 107  
Hallandale Beach, FL 33009

**Phone:** +1-954-889-7805

**E-mail:** sales\_req@fraudlogix.com

![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/footer_logo.png)

© 2023 Fraudlogix. All rights reserved. [Privacy Policy](http://fraudlogix.com/privacy-policy/)

**Follow us on**

**[![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/linkedin_icon.png)](https://www.linkedin.com/company/fraudlogix) [![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/fb_icon.png)](https://www.facebook.com/fraudlogix) [![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/twitter_icon.png)](https://twitter.com/fraudlogix)**