---
title: "RTB Corner: July 19, 2018"
description: "RTB Corner for July 19, 2018: The latest news and views for the Supply Side and DSPs. News and views on Google, MediaMath, AppLovin, The Trade Desk, Amobee, Rubicon, and more."
image: https://blog.fraudlogix.com/hubfs/growthChart.png
---

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# Articles and Research

# RTB Corner: July 19, 2018

Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Jul 19, 2018 11:55:00 AM

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### *The latest news and views for the Supply-Side and DSP Community.*

## [Ad tech investing gaining momentum](https://www.emarketer.com/content/ad-tech-investing-is-gaining-momentum)

A handful of recent ad tech deals among some of the industry’s largest players anecdotally indicate that investor confidence is rising. (eMarketer)

## [EU to fine Google $5 billion over Android antitrust abuse](https://www.cnbc.com/2018/07/10/eu-hits-alphabet-google-with-android-antitrust-fine.html)

European Union regulators have slapped Alphabet-owned Google with a record 4.34 billion euro ($5 billion) antitrust fine for abusing the dominance of its Android mobile operating system, which is by far the most popular smartphone OS in the world. (CNBC)

## [MediaMath raises $225 million](https://www.wsj.com/articles/ad-tech-company-mediamath-raises-225-million-1531220400)

Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners, an unusually large funding round in a sector rife with turbulence and consolidation. (The Wall Street Journal)

## [AppLovin picks up $400M In PE investment, plans acquisitions and potential IPO](https://adexchanger.com/mobile/applovin-picks-up-400m-in-pe-investment-plans-acquisitions-and-potential-ipo/)

Private equity firm KKR bought a $400 million minority stake in app marketing and discovery platform, AppLovin, lifting its valuation to around $2 billion from $1.4 billion just eight months ago. (AdExchanger)

## [The Trade Desk shares jumped 103.4% in 2018 so far, here's why](https://www.fool.com/investing/2018/07/16/why-the-trade-desk-inc-has-popped-1051-in-2018-so.aspx)

Shares of The Trade Desk (NASDAQ:TTD) have skyrocketed 103.4% year to date in 2018, according to data from S&P Global Market Intelligence, driven by two exceptional quarterly reports. A market analyst looks at this performance and ahead to the third quarter. (The Motley Fool)

## [Amobee wins bankruptcy auction to take control of Videology assets](https://www.thedrum.com/news/2018/07/15/amobee-wins-bankruptcy-auction-take-control-videology-assets)

Amobee has been named the winner of the auction to take control of the assets of Videology with a bid of $117.3m, which will likely fall to become just over $101.2m net purchase. (The Drum)

## [Five reasons why MediaMath could buy Rubicon Project (and two reasons it won't)](https://adexchanger.com/platforms/five-reasons-why-mediamath-could-buy-rubicon-project-and-two-reasons-it-wont/)

Ad tech is a buyer’s market right now, and MediaMath just got $180 million in cash to fund acquisitions. Could one of those targets be Rubicon Project? (AdExchanger)

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