RTB Corner for July 5, 2018 - The latest news and views for the Supply-Side and DSP Community.
Interpublic Group has agreed to acquire Acxiom Corp's Marketing Solutions (AMS) business unit, which collects and distributes information drawn from consumer data, in a cash transaction valued at $2.3 billion. (AdWeek)
California passed a sweeping privacy bill, which was signed into law just one week after being introduced, that gives consumers the right to learn what personal information about them is held by businesses and to opt out of the sale of that information. The bill has a broad definition of personal information and the ad industry is still evaluating how it will affect its members. (MediaPost)
According to a Forrester report, mobile will contribute 86% of the growth in overall digital ad spending in the U.S. between 2017 and 2022. This as mobile ad spending in the U.S. is expected to grow 14.7% in the same period. (Mobile Marketer)
Asia Pacific (APAC) is now the biggest driver of global ad spend growth, with the region set to account for 33.8% of global ad expenditure by 2020, according to Zenith's Advertising Expenditure Forecasts. The region is also expected to contribute 43% of all the new ad dollars added to the market between 2017 and 2020, accounting for $32.1 billion of the $75.1 billion. (PerformanceIN)
Amazon will retire its CPM Ads product by the end of September. CPM Ads was launched in 2014 and aimed at allowing smaller web publishers that were part of Amazon Associates affiliate program to run banner and other ads on a CPM impression model. (TechCrunch)
Kiip's head of programmatic, James O'Connor, outlines the ways transparency can be used to go beyond increasing confidence in programmatic to also boosting performance. (AdExchanger)