RTB Corner for June 21, 2018 - The latest news and views for the Supply-Side and DSP Community.
AT&T, who just won approval to buy Time Warner, is in talks to acquire AppNexus for about $1.6 billion (according to the Wall Street Journal). The purchase by AT&T would signal the telecom giant’s ambition to challenge the dominance of Google and Facebook in online advertising. (Cheddar)
Unilever's CMO, Keith Weed, declared at Cannes that his company is cracking down on social 'influencers' who use fake followers and bots to inflate profiles. (AdWeek)
Nikki Mendonca, who recently moved to Accenture from the agency world, outlines the consultancy's worldwide efforts to help marketers gain more control over programmatic execution and counsel them on data-driven marketing. (Beet.TV)
Oath is unveiling new 3D ad formats and programmatic virtual reality ads. Oath’s programmatic VR ads can turn existing display and video assets into immersive VR environments. The company is teaming with VR/AR firm Admix and programmatic trading infrastructure BidSwitch to tag display and video inventory as VR and serve programmatically through Oath’s DSP. (FierceCable)
The head of mobile at OpenX, Maggie Mesa, talks about the future of consumer engagement and ensuring ad quality in the post-GDPR world. (MobileMarketing)
eMarketer breaks out tech company take rates from both the supply and demand side. (eMarketer)