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Articles and Research

RTB Corner: June 21, 2018

Posted by Fraudlogix on Jun 21, 2018 12:30:00 PM

RTB Corner for June 21, 2018 - The latest news and views for the Supply-Side and DSP Community.

AT&T reportedly in talks to acquire AppNexus

AT&T, who just won approval to buy Time Warner, is in talks to acquire AppNexus for about $1.6 billion (according to the Wall Street Journal). The purchase by AT&T would signal the telecom giant’s ambition to challenge the dominance of Google and Facebook in online advertising. (Cheddar) 

Unilever calls for clean up in the influencer space

Unilever's CMO, Keith Weed, declared at Cannes that his company is cracking down on social 'influencers' who use fake followers and bots to inflate profiles. (AdWeek)

New to Accenture, Mendonca outlines firm's role in programmatic

Nikki Mendonca, who recently moved to Accenture from the agency world, outlines the consultancy's worldwide efforts to help marketers gain more control over programmatic execution and counsel them on data-driven marketing. (Beet.TV)

Oath unveils programmatic VR advertising

Oath is unveiling new 3D ad formats and programmatic virtual reality ads. Oath’s programmatic VR ads can turn existing display and video assets into immersive VR environments. The company is teaming with VR/AR firm Admix and programmatic trading infrastructure BidSwitch to tag display and video inventory as VR and serve programmatically through Oath’s DSP. (FierceCable)

Mobile engagement and ad quality headline at Cannes

The head of mobile at OpenX, Maggie Mesa, talks about the future of consumer engagement and ensuring ad quality in the post-GDPR world. (MobileMarketing)

Five charts explaining the ad tech tax

eMarketer breaks out tech company take rates from both the supply and demand side. (eMarketer)

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