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Articles and Research

RTB Corner: June 7, 2018

Posted by Fraudlogix on Jun 7, 2018 12:19:56 PM

RTB Corner for June 7, 2018 - The latest news and views for the Supply-Side and DSP Community.

Defy Media latest network to allegedly stop paying its publishers

Defy Media, a creator of video content for young adults, has allegedly been denying payment to small, third-party publishers for ads posted on their sites. Several publishers recently posted to a Reddit thread with claims that range from a few thousand dollars to tens of thousands.  (The Drum)

Verve buys video ad platform Receptiv

The location-based mobile marketing platform Verve has acquired Receptiv, a mobile video ad platform. (MediaPost)

Outbrain acquires AdNgin to further enhance the reader experience

Native advertising platform Outbrain announced it has acquired AdNgin, a UI optimization company built to enhance the reader experience. This acquisition is Outbrain’s sixth to date. (Press Release)

In-app header bidding is hot, Facebook looking to get in on the action

Facebook is hopping into in-app header bidding. Starting Wednesday this week, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display, native and video. (AdExchanger)

Microsoft buys GitHub for $7.5 billion

Microsoft Corp. is buying GitHub Inc. for $7.5 billion in stock, bringing in house a community of 28 million programmers who publish code openly and extending a shift away from a strategy of shrouding its software in secrecy. (Bloomberg)

Ad servers see opportunity as Google limits DoubleClick ID

In late April, Google said it would limit the portability of the DoubleClick ID outside of its ad server DoubleClick Campaign Manager (DCM), effectively killing independent attribution. Since the announcement, agencies and marketers have scrambled to understand how this change affects their independent attribution strategies – and buy-side ad servers have sniffed out an opportunity. (AdExchanger)

PubMatic and Ringier partner to drive programmatic in the Romanian market

SSP, PubMatic announced a partnership with Ringier Romania, a leading publisher in Romania and part of the world’s largest international media company, Ringier AG, to help further develop programmatic in the Romanian market. (MarTech Series)

Hype and plunder: This high-tech company may be setting a new low for self-indulgent IPOs

The recent filing for an initial public offering by Utah-based software company Domo, which specializes in data intelligence and visualization, has been garnering a lot of attention lately, but not in a good way. (Los Angeles Times)

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