--- title: "RTB Corner: March 1, 2018" description: "RTB Corner for March 1, 2018: The latest news and views for the Supply Side and DSPs within the real-time programmatic landscape." image: https://blog.fraudlogix.com/hubfs/Newsletter_Images/analytics-925379_640.jpg --- [![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/logo.jpg)](http://www.fraudlogix.com/) - [See More >>](https://www.fraudlogix.com/research-studies/) - [Subscribe Now >>](https://www.fraudlogix.com/our-blog/) # Articles and Research # RTB Corner: March 1, 2018 Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Mar 2, 2018 11:43:37 AM ![](https://blog.fraudlogix.com/hubfs/Fraudlogix_Favicon.png) - [Tweet](https://twitter.com/share) ### *RTB Corner for March 1, 2018 - The latest news and views for the Supply-Side and DSP Community.* ## [Fraudlogix launches data feeds to help avoid low quality domains and ad blockers](https://blog.fraudlogix.com/blog/fraudlogix-launches-expanded-data-feeds-for-pre-bid-quality-checks) Fraudlogix has released two new [data feed products](https://info.fraudlogix.com/e1t/c/*W1ChrRq6fSb17W78g8XQ3sp6PR0/*W1XhPcR4FFH2LVT0lcN5dk7w90/5/f18dQhb0Sjv78XJ8HCW8BsqHN2qwv1SN2scVSkqBW5rMf5c-0XD6prW39Dr-N8pCDKXW2yb_g126p8nNVPnBcc6PZs9cW25LVjJ96dL8TW1wZtZQ6QQCmVW1xqQ9n61SSZmW7mG7sD51vX4yW6H48lt7c7F4fW1njGYl56n3RXW96zRPS6bT6L3W8RRjRD5CkvrlW1fdmZQ1x4lQBW6Hdql67nwG0kW6bnMRg3MK88BW2LGsc952YlfxW3_8mpl9fgwMTW4fdjMZ1Tf1LKW1fP_z358xxbKW4C7rnK4gF38WW8VPyYl7JrpwgW6XwkHt4c-jT7W7s8rFv4dt1m5W4yHb1h3mHnVYW6gZJ_24N4s2jW85XX9k4dd16bW85F0vg1BrMLPW1FWgWb8Vf313V44Cyd13L4VZW3MYt0N6lW-mWW7dr9qW72YqDyW3KVpp85M-63tW8xtBk26LzccGW2LdjVl5-Cg62W78hrHX9lxvDmW3xm_Gs3m8dDMW25YrY95YCZkpN7nt7KxVMPVbVVrLq86Nw_3sf2F3MK-04), in addition to its current IP Block List: Domain Reputation Check and Ad Blocker intelligence. They can be used in a pre-bid environment to identify poor-quality domains and traffic coming from ad-blocking IPs. (Fraudlogix) ## [‘The year of the RFI’: Advertisers step up supply-side partner reviews](https://digiday.com/marketing/year-rfi-advertisers-step-supply-side-partner-reviews/) More advertisers are starting to ask better questions of the supply-side platforms (exchanges and SSPs) their demand-side platforms use to hopefully yield better results. (Digiday) ## [Bank of America creates brand safety officer role](http://www.thedrum.com/news/2018/02/28/bank-america-creates-brand-safety-officer-role-help-it-clean-up-house) Bank of America has created a ‘brand safety officer’ role to help it “clean up house” amid the ongoing concern from advertisers about ads appearing alongside questionable content, ad fraud, and transparency.  (The Drum) ## [AppNexus announces ads.txt enforcement](https://www.prnewswire.com/news-releases/appnexus-enforces-adstxt-in-broader-push-for-industry-transparency-300605945.html) AppNexus announced on Wednesday that it is automatically, and without exception, enforcing publishers' ads.txt files by disabling buying on unauthorized sellers through the AppNexus Programmable Platform. (Press Release) ## [Outbrain now supporting ads.txt](https://ppc.land/2018/03/01/outbrain-is-now-supporting-ads-txt/) Since this week, Outbrain is now supporting ads.txt. Outbrain said that their core mission “is to create a positive reader experience and with that comes a responsibility in transparency and trust – not only between reader and publisher but between all parties.” Publishers using Outbrain can do the ads.txt setup in the Outbrain dashboard. (PPC Land) ## [Three reasons programmatic technologies should be part of your marketing strategy](https://www.forbes.com/sites/forbestechcouncil/2018/03/01/three-reasons-programmatic-technologies-should-be-part-of-your-marketing-strategy/#6c0f59255b85) In a media landscape that all-too-often berates programmatic advertising, here's a Forbes piece (by Clickky founder Vadim Rogovskiy) that outlines the benefits and advances the RTB industry has seen recently. (Forbes) ## [Digital execs shift time/attention to new programmatic ad formats](https://www.mediapost.com/publications/article/315135/digital-execs-shift-timeattention-to-new-programm.html) Programmatic media-buying for emerging formats - and the related issues involving cross-channel measurement and attribution - are the two topics digital ad execs expect to occupy their time and attention this year, according to findings of a survey of digital ad execs released at the recent IAB Leadership Conference. (MediaPost) [![Learn More About Fraudlogix](https://no-cache.hubspot.com/cta/default/2077077/ff4dae8b-ad27-4dec-aa34-1052443f09f2.png)](https://cta-redirect.hubspot.com/cta/redirect/2077077/ff4dae8b-ad27-4dec-aa34-1052443f09f2) Topics: [RTB Corner Newsletter](https://blog.fraudlogix.com/topic/rtb-corner-newsletter) #### Contact Us **Address:** Fraudlogix, 221 W. Hallandale Beach Blvd., Suite 107 Hallandale Beach, FL 33009 **Phone:** +1-954-889-7805 **E-mail:** sales\_req@fraudlogix.com ![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/footer_logo.png) © 2023 Fraudlogix. All rights reserved. [Privacy Policy](http://fraudlogix.com/privacy-policy/) **Follow us on** **[![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/linkedin_icon.png)](https://www.linkedin.com/company/fraudlogix) [![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/fb_icon.png)](https://www.facebook.com/fraudlogix) [![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/twitter_icon.png)](https://twitter.com/fraudlogix)**