RTB Corner for March 1, 2018 - The latest news and views for the Supply-Side and DSP Community.
Fraudlogix launches data feeds to help avoid low quality domains and ad blockers
‘The year of the RFI’: Advertisers step up supply-side partner reviews
Bank of America creates brand safety officer role
Bank of America has created a ‘brand safety officer’ role to help it “clean up house” amid the ongoing concern from advertisers about ads appearing alongside questionable content, ad fraud, and transparency. (The Drum)
AppNexus announces ads.txt enforcement
AppNexus announced on Wednesday that it is automatically, and without exception, enforcing publishers' ads.txt files by disabling buying on unauthorized sellers through the AppNexus Programmable Platform. (Press Release)
Outbrain now supporting ads.txt
Since this week, Outbrain is now supporting ads.txt. Outbrain said that their core mission “is to create a positive reader experience and with that comes a responsibility in transparency and trust – not only between reader and publisher but between all parties.” Publishers using Outbrain can do the ads.txt setup in the Outbrain dashboard. (PPC Land)
Three reasons programmatic technologies should be part of your marketing strategy
In a media landscape that all-too-often berates programmatic advertising, here's a Forbes piece (by Clickky founder Vadim Rogovskiy) that outlines the benefits and advances the RTB industry has seen recently. (Forbes)
Digital execs shift time/attention to new programmatic ad formats
Programmatic media-buying for emerging formats - and the related issues involving cross-channel measurement and attribution - are the two topics digital ad execs expect to occupy their time and attention this year, according to findings of a survey of digital ad execs released at the recent IAB Leadership Conference. (MediaPost)
