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Articles and Research

RTB Corner: Nov. 12, 2019

Posted by Fraudlogix on Nov 12, 2019 11:45:00 AM

The ad tech trends rounding out 2019

With all the progress of advanced digital advertising, it’s easy to lose sight of big-picture trends and insights. From enterprise consolidations that impact ad operations to recent advances in supply chain transparency, the advertising solutions of our modern digital age are vast and ever changing. But how are these changes affecting the digital ecosystem? And what can advertisers expect in ad tech for the year to come? Here are the top ad tech trends rounding out 2019. (Marketing Land)

New York Times will pull programmatic ads from mobile app next year

The New York Times is removing open marketplace programmatic ads from its mobile app starting in January 2020 because their slow loading times detract from the user experience. The decision will result in a single-digit millions loss of revenue. (adExchanger)

CTV is The Trade Desk's biggest focus in 2020

The Trade Desk brought in $164 million in Q3 revenue, up 38% from Q3 2018, according to its latest earnings report. The company’s profitability ticked down from $20.3 million to $19.4 million in the quarter because of large investments in areas like connected TV (CTV) that will maximize profitability over the long term. (adExchanger)

WTF is demand-path optimization?

At first glance demand-path optimization (DPO) sounds very similar to supply-path optimization — both are basically umbrella terms for how to reduce the costs of what gets bought in programmatic auctions without skimping on performance. But there are differences in what data is collected by DPO-minded publishers and how they use that data. Here’s an explainer on DPO by Digiday. (Digiday)

Trend Micro identifies 49 adware apps on Google Play

Security firm Trend Micro found 49 new adware apps on Google Play, disguised as games and stylized cameras. The apps are typical adware, hiding themselves within mobile devices to show ads and deploying anti-uninstall and evasion functions. While they're no longer live, before they were taken down by Google the total number of downloads was more than 3 million. (Trend Micro blog)

Quotient Technology acquires ad tech startup Ubimo

Digital marketing company Quotient Technology Inc. has acquired New York and Tel Aviv-based ad tech startup Ubimo Ltd. While the financial details of the acquisition were not disclosed, it's estimated to be in the tens of millions of dollars. Founded in 2012, Ubimo develops location intelligence technology that offers advertisers precise location-based ad targeting. The company has raised $10 million to date and employs a team of 50. (CTech)

Advertisers emerge as buyers for ad tech

With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging as potential acquirers. (Digiday)

Topics: RTB Corner Newsletter