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Articles and Research

RTB Corner: Nov. 8, 2018

Posted by Fraudlogix on Nov 9, 2018 12:40:04 PM

The latest news and views for the Supply-Side and DSP Community.

In Ad Fraud Fight, 17 Percent of Windows OS Traffic is Fraudulent

Fraudlogix released a report this week that finds 17 percent of ad traffic from Windows operating systems is fraudulent; 88 percent of all desktop ad traffic came from devices running Windows. In mobile, 10 percent of Android and 9 percent of iPhone OS traffic was fraudulent. (Fraudlogix)

Funding for Startups in Marketing, Ad Tech Is Expected to Fall in 2019, Report Says

Venture-capital investment in advertising technology and marketing-technology startups will plunge in 2019, according to a report released this week by Forrester Research Inc. But that could be a good thing for marketers. (The Wall Street Journal)

Adform Files IPO

Danish ad tech company Adform filed for an IPO with the Copenhagen Nasdaq exchange on Monday. The company hopes to raise $115 million in its initial offering. (AdExchanger)

Amazon's DSP Jumps Ahead of Google's as Most-Used By Advertisers, Study Says

Forty-one percent of advertisers were using the Amazon Advertising Platform (AAP) as of July this year, putting it ahead of the Google's DSP and The Trade Desk, according to findings in a new report by Advertiser Perceptions. (MarketingDive)

Tinder Preps Programmatic Ad Partnership with Google

Dating app Tinder is pushing further into the ad business, selling programmatic advertising using Google’s ad tech. Tinder will sell the ads on Google’s ad server and is testing the partnership now and plans to roll it out by the end of the year. (Digiday)

Mirai Co-Author Gets House Arrest, $8.6 Million Fine

One of the co-authors of the Mirai botnet, which has been used for DDoS attacks and click-fraud schemes, has been sentenced to home incarceration and community service, and ordered to pay $8.6 million in restitution, for his role in a series of distributed denial-of-service attacks. (Information Security Media)

The Definitive Oral History Of DoubleClick

Last summer Google announced it was erasing the DoubleClick name from its product portfolio, ending 23 years of ad tech myth and legend. This piece recounts the history of the brand through a series of interviews with DoubleClick employees and a co-founder. (AdExchanger)

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