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Articles and Research

RTB Corner: Sept. 13, 2018

Posted by Fraudlogix on Sep 13, 2018 11:55:00 AM

The latest news and views for the Supply-Side and DSP Community.

Tiny island atoll’s domain used in widespread ad fraud

A scam campaign involving “.tk” domains - the suffix that's supposed to stand for the tiny Pacific island nation of Tokelau - redirects unsuspecting users to fake blogger sites that are collectively bringing in close to $22,000 per month in advertising revenue. The scam has been active since at least May 2018. (ThreatPost)

Brave files adtech complaint against Google

Brave, a privacy-focused web browser set up by Mozilla co-founder Brendan Eich, filed privacy complaints in Britain and Ireland that could become a GDPR test case against Google and other digital advertising firms. The filing coincides with the opening of DMEXCO, the major adtech fair, in Cologne, Germany this week. (Reuters)

Armstrong leaving Verizon at end of year, exit email now posted

It's official: Tim Armstrong will leave Verizon at the end of year. Current Oath president and COO K. Guru Gowrappan was named as the new CEO, Verizon said in a release. Armstrong will aid in the transition. AdExchanger also posts a copy of his exit email in this piece. (AdExchanger)

Verizon unveils Oath Ad Platforms

On Monday, Verizon-owned Oath unveiled the long-awaited fruits of a year’s worth of hard labor: a unified ad tech stack under a new brand name, Oath Ad Platforms, that combines assets from BrightRoll, ONE by AOL and Yahoo Gemini. (AdExchanger)

The Trade Desk goes to print with ‘worst’ ads in national newspapers

The Trade Desk launched a print ad campaign in the mainstream press this week, including The New York Times, The Mercury News, and The Wall Street Journal. The new campaign consists of three print ads with sarcastic copy that reads, “Possibly the Worst Ad We’ll Ever Run,” “Buying This Ad Was Excruciating” and “This Pretty Much Goes Against Everything We Believe.” (The Drum)

Social media overtakes programmatic as least trusted digital channel

A total of 12% of marketers have high trust in the digital advertising ecosystem and social media is now the least trusted digital media channel of digital, overtaking programmatic trading, a new study commissioned by the Audited Media Association of Australia (AMAA) has found. (AdNews)

AdBlock Plus parent Eyeo ventures into programmatic

The German software company Eyeo GmbH, which owns Adblock Plus and created the Acceptable Ads whitelisting program, launched its first programmatic technology for reaching ad-blocking audiences this week. (AdExchanger)

Definitive guide to what's in and out at DMEXCO 2018

As the DMEXCO conference kicked off this week in Cologne, Germany, here's Digiday's annual guide to what's in and what's out. (Digiday)

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