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Articles and Research

RTB Corner: Sept. 13, 2019

Posted by Fraudlogix on Sep 13, 2019 12:35:59 PM

What's in and out at Dmexco, 2019

As one of the ad tech industry's largest shows wrapped up this week in Cologne, Digiday outlined what's in and out on the conference show floor. (Digiday)

Malicious Android apps containing Joker malware set up shop on Google Play

A new malware campaign has managed to infiltrate the official Google Play store to deploy the Joker Trojan to Android devices in a bid to conduct ad fraud. (ZDNet)

Despite GDPR, programmatic advertising is still growing in Europe

Despite the headwinds posed by the advent of privacy legislation such as the General Data Privacy Regulations, programmatic ad spend in Europe rose by 33% last year to hit €16.7 billion (about $18.4 billion), although concerns around transparency persist. (AdWeek)

Brian O’Kelley’s next move has nothing – and everything – to do with advertising

AppNexus founder Brian O’Kelley is revving up a new startup called CMDTY (pronounced “commodity”) that aims to apply data and technology to the old-school industry of supply chain and logistics management. (AdExchanger)

IAB Europe announces findings of its annual programmatic bench marking studies

The European IAB released its annual ‘Attitudes to Programmatic Advertising’ report, alongside its programmatic market-sizing research this week. Now in its fifth year, the report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. (IAB Europe)

AppNexus President Michael Rubenstein to step down

Long time AppNexus President Michael Rubenstein will leave the business at the end of the year. Rubenstein is the latest top executive at AppNexus to leave since the company was acquired by AT&T under its Xandr unit for $2 billion in June 2018. (AdExchanger)

Topics: RTB Corner Newsletter