Articles and Research

Pre-bid fraud solution enables users to block ad fraud in real time.

Fraudlogix, an online advertising fraud detection firm that specializes in fraud solutions for the industry’s “wholesalers” (ad networks, ad exchanges, SSPs and DSPs), is introducing IP Block List, a pre-bid fraud subscription service that allows users to block ad fraud in real time.

As far back as 1998 when I first started my career in the online advertising space, fraud was one of the industry’s biggest threats (even if many advertisers didn’t necessarily realize it). Some thought that their abysmal performance metrics were due to poor creatives, lack of detailed tracking systems or they chalked it up to a simple “that’s how internet advertising works”. With time we began to understand that ad fraud was a contributing factor to poor performance metrics. At first we didn’t have the proper understanding of it, much less the proper tools to identify it, and so the fraudsters were for the most part one step ahead in the arms race.