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Articles and Research

RTB Corner: Dec. 13, 2018

Posted by Fraudlogix on Dec 13, 2018 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

AppNexus reworks publisher contracts to enable fee transparency for buyers

AppNexus buyers can now find out how much of their media budgets went to tech fees when they buy publisher inventory through AppNexus, a level of transparency not offered by any other SSP. The move signifies a larger shift toward end-to-end fee transparency in the market. (AdExchanger)

Google warns app developers of three malicious SDKs being used for ad fraud; TechCrunch names them

As a result of Google’s ongoing investigation into Cheetah Mobile and Kika Tech apps engaging in ad fraud, it has discovered three malicious ad network SDKs that were being used to conduct ad fraud in these apps. The company is now emailing developers who have these SDKs installed in their apps and demanding their removal. TechCruch identifies the ad networks. (TechCrunch)

Hulu to launch new programmatic marketplace for its OTT ad inventory

Hulu is opening up its video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. The company is partnering with video management platform Telaria. It's also approaching a few DSPs for the initial launch. (Marketing Land)

Verizon will write down $4.6 billion in value of Oath

Verizon expects to write down the value of its Oath business by $4.6 billion in the fourth quarter of 2018. In an SEC filing on Tuesday, Verizon stated the expected writedown is the result of competitive pressures in the digital ad business and an integration between Yahoo and AOL that never achieved the benefits Verizon previously anticipated. (Business Insider)

Oath agrees to $5 Million settlement over children’s privacy online

Oath has agreed to pay about $5 million to settle charges from the New York attorney general that the media company’s online advertising business was violating a federal children’s privacy law. (The New York Times)

Publishers worry programmatic is hurting ad prices

Based on a November survey of 185 publishing executives, the programmatic issue worrying publishers the most is that automated buying will hurt their ad prices. (eMarketer)

WPP to cut 3,500 jobs in widespread restructuring

WPP is cutting 3,500 jobs worldwide, part of a broad restructuring of its operations that chief executive Mark Read said would return the marketing and communications group to revenue growth. (Financial Times)

Senator blasts FTC for failing to crack down on Google's ad fraud problems

US Senator Mark Warner has blasted the Federal Trade Commission for failing to crack down on Google's lack of effort in reducing ad fraud on its advertising network. He says Google is directly profiting by letting ad fraud run rampant at the expense of the companies who buy or sell ads on its platform. (ZDNet)

Defy Media shuts down, its creators left wondering if they'll ever get paid

Some of the most prominent YouTube creators were blindsided when the Defy Media network shut down. They now wonder if they'll ever be paid the hundreds of thousands of dollars they're owed. (The Verge)

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