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Articles and Research

RTB Corner: May 23, 2019

Posted by Fraudlogix on May 23, 2019 3:24:19 PM

Fraudlogix Q1 Ad Fraud Report: Global ad fraud up but North American levels down

Fraudlogix released its Q1 2019 Ad Fraud Report this week. Data showed that the overall percentage of fraudulent traffic has increased from Q4 2018 to 14.7%. However, in North America the percentage dropped from the previous quarter. Insights on fraud levels by device type, browser, and operating system are also included. (Fraudlogix)

Amazon rumored to be buying Sizmek; Adform and Flashtalking also mentioned

The fate of Sizmek’s remaining assets is widely expected to be revealed soon, with Amazon and rival ad-tech companies Adform and Flashtalking among those tipped to swoop in and to pick off what’s left of the ad-tech entity. (AdWeek)

Google's anti-tracking moves could slow Amazon's ad growth

Google has painted its privacy updates to its Chrome web browser as squarely intended for consumer benefit. But along the way, the moves to rein in ad tracking could also slow the rise of Amazon as a rival in advertising. (Digiday)

Former AppNexus CEO, Brian O'Kelley, testifies in front of US Senate Judiciary Committee about the digital ad ecosystem, data privacy and competition

Former AppNexus CEO, Brian O'Kelley, was one of five witnesses to testify in front of the US Senate Judiciary Committee on a hearing about 'Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy". You can read his take on his blog here. (US Senate)

Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid traffic. Reportedly, hundreds of marketers were eligible, but a class-action lawsuit by AdTrader asserts that Google improperly withheld those refund payments. (MarketingLand)

Tumblr Trouble illustrates Verizon's messy media strategy

The company is reportedly looking for a buyer for its beleaguered blogging platform, Tumblr, months after instituting a ban on racy content that caused almost a third of its loyal users to flee in protest. (Fortune)

LUMA releases its State of Digital Media 2019 report

LUMA released its annual State of Digital Media deck, which covers its views on the market, the industry trends and the future of the ecosystem. (LUMA Partners)

Topics: RTB Corner Newsletter