--- title: Fraudlogix Blog | Programmatic RTB (2) description: Programmatic RTB | (2) --- [![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/logo.jpg)](http://www.fraudlogix.com/) - [See More >>](https://www.fraudlogix.com/research-studies/) - [Subscribe Now >>](https://www.fraudlogix.com/our-blog/) # Articles and Research ## [Digital Marketing, Transparency and Ad Fraud: A MarTech Interview with Fraudlogix CEO Hagai Shechter](https://blog.fraudlogix.com/digital-marketing-transparency-and-ad-fraud-a-martech-interview-with-fraudlogix-ceo-hagai-shechter) Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Sep 12, 2017 9:00:00 AM - [Tweet](https://twitter.com/share) #### ***This interview between MarTech's Sudipto Ghosh and Fraudlogix CEO, Hagai Shechter was [originally published](http://martechseries.com/mts-insights/interviews/interview-hagai-shechter-ceo-fraudlogix/) on September 11, 2017 as part of Marketing Technology Insights' Interview Series.*** #### **On Marketing Technology** **MTS: Tell us about your role and how you got here? What inspired you to be part of an online advertising fraud detection company?** [Read More](https://blog.fraudlogix.com/digital-marketing-transparency-and-ad-fraud-a-martech-interview-with-fraudlogix-ceo-hagai-shechter) Topics: [Programmatic RTB](https://blog.fraudlogix.com/topic/programmatic-rtb) ## [‘Hijacked’ Phones Committing Ad Fraud Unbeknownst To Owners](https://blog.fraudlogix.com/hijacked-phones-committing-ad-fraud-unbeknownst-to-owners) Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Sep 5, 2017 11:55:00 AM - [Tweet](https://twitter.com/share) Maybe you’ve heard of hijacked devices – the term is often used by security firms - and envision computers gone wildly awry with helpless users locked out and no longer in control. While this scenario plays well for cinema, the truth is that any computing device – whether it’s a cell phone, laptop, desktop, or tablet – can be hijacked without the user knowing. And once highjacked, a smartphone for instance, can contribute to the [$6.5 billion yearly ad fraud problem](http://www.ana.net/content/show/id/botfraud-2017) from a back pocket. [Read More](https://blog.fraudlogix.com/hijacked-phones-committing-ad-fraud-unbeknownst-to-owners) Topics: [Programmatic RTB](https://blog.fraudlogix.com/topic/programmatic-rtb) ## [Domain Spoofing: Publishers Losing Ad Revenue and Reputation Without Realizing](https://blog.fraudlogix.com/domain-masking-publishers-losing-ad-revenue-and-reputation-without-realizing) Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Jun 21, 2017 2:53:41 PM - [Tweet](https://twitter.com/share) [Domain ( or URL) spoofing](http://wiki.fraudlogix.com/glossary/domain-spoofing/) has been a thorn in the side of the programmatic advertising industry for years now and the common narrative usually describes it as fraudsters trying to capitalize on the domains of big-name premium publishers. However, it should be noted that domain masking reaches beyond the top echelon of high-traffic sites and the damage it causes doesn’t stop at a few lost impressions. [Read More](https://blog.fraudlogix.com/domain-masking-publishers-losing-ad-revenue-and-reputation-without-realizing) Topics: [Programmatic RTB](https://blog.fraudlogix.com/topic/programmatic-rtb) ## [Top 3 Supply-Side Challenges in the Ad Fraud Fight... And How Fraudlogix Addresses Them](https://blog.fraudlogix.com/top-3-supply-side-challenges-in-the-ad-fraud-fight) Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Jun 6, 2017 10:20:41 AM - [Tweet](https://twitter.com/share) When it comes to ad fraud in the programmatic RTB space most narratives concentrate on the demand side and advertisers losing money to fraudsters. Not much is ever said about the efforts going on at the other end of the spectrum: the supply side. Ad fraud can be detrimental to the sell-side of the community \[i.e., ad networks, exchanges, and supply-side platforms (SSPs)\] -- a handful of fraudulent publishers can wreak havoc on inventory quality. But when going about cleaning it up there’s a different set of challenges. Here are the top three and how Fraudlogix addresses them: [Read More](https://blog.fraudlogix.com/top-3-supply-side-challenges-in-the-ad-fraud-fight) Topics: [Programmatic RTB](https://blog.fraudlogix.com/topic/programmatic-rtb) ## [How Ad Fraud Gets into the Programmatic RTB Markets](https://blog.fraudlogix.com/how-ad-fraud-gets-into-the-programmatic-rtb-markets) Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Apr 25, 2017 1:56:19 PM - [Tweet](https://twitter.com/share) The ad tech industry news has been inundated with reports of [ad fraud](http://wiki.fraudlogix.com/glossary/ad-fraud/) and lost campaign dollars to [bots](http://wiki.fraudlogix.com/glossary/bot/) and [invalid traffic](http://wiki.fraudlogix.com/glossary/invalid-traffic/), to the tune of billions of dollars yearly. Surprisingly, not much discussion or focus is spent on HOW fraud is entering the ecosystem, and it should because to solve a problem you must understand the root of it. [Read More](https://blog.fraudlogix.com/how-ad-fraud-gets-into-the-programmatic-rtb-markets) Topics: [Programmatic RTB](https://blog.fraudlogix.com/topic/programmatic-rtb) ## [How Programmatic Platforms Prevent Ad Fraud: Q&A with AcuityAds](https://blog.fraudlogix.com/how-programmatic-platforms-prevent-ad-fraud-qa-with-acuityads) Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Apr 10, 2017 9:00:00 AM - [Tweet](https://twitter.com/share) ### DSP uses machine learning and strategic partnerships to help marketers avoid fraudulent impressions and clicks As the quality of programmatic advertising has been called into question recently by some of the industry’s top buyers, we approached [AcuityAds](https://www.acuityads.com/), a leading self-serve programmatic marketing platform, on how it fights [ad fraud](https://blog.fraudlogix.com/how-ad-fraud-gets-into-the-programmatic-rtb-markets) and ensures marketers' budgets are going to quality ad placements and not fraudsters' pockets. [Read More](https://blog.fraudlogix.com/how-programmatic-platforms-prevent-ad-fraud-qa-with-acuityads) Topics: [Programmatic RTB](https://blog.fraudlogix.com/topic/programmatic-rtb) ## [Reasoning behind adding reason codes to an IP blacklist](https://blog.fraudlogix.com/reasoning-behind-adding-reason-codes-to-an-ip-blacklist) Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Mar 14, 2017 10:00:00 AM - [Tweet](https://twitter.com/share) It's common and even expected within the online advertising marketplace to employ an IP blocklist to traffic—a list of IPs that are considered high risk for generating fake impressions and clicks. Companies are given the lists and told to steer clear to prevent ad fraud. But what is the reasoning behind the list? And shouldn't a user have a bit of insight about why an IP made the list, especially if it means blocking potentially valuable impressions? [Read More](https://blog.fraudlogix.com/reasoning-behind-adding-reason-codes-to-an-ip-blacklist) Topics: [Programmatic RTB](https://blog.fraudlogix.com/topic/programmatic-rtb) ## [Fraudlogix adds reason codes to IP blocklist solution](https://blog.fraudlogix.com/fraudlogix-adds-reason-codes-to-ip-blacklist-solution) Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Mar 9, 2017 3:56:35 PM - [Tweet](https://twitter.com/share) ### **Real-time data updates hourly for pre-bid ad fraud protection** [Read More](https://blog.fraudlogix.com/fraudlogix-adds-reason-codes-to-ip-blacklist-solution) Topics: [Programmatic RTB](https://blog.fraudlogix.com/topic/programmatic-rtb) ## [Fraudlogix Adds Viewability to its Ad Verification Suite](https://blog.fraudlogix.com/fraudlogix-adds-viewability-to-its-ad-verification-suite) Posted by [Fraudlogix](https://blog.fraudlogix.com/author/fraudlogix) on Nov 7, 2016 4:07:50 PM - [Tweet](https://twitter.com/share) Fraudlogix is adding a popular feature to its suite of products: viewability measurement. [Read More](https://blog.fraudlogix.com/fraudlogix-adds-viewability-to-its-ad-verification-suite) Topics: [Programmatic RTB](https://blog.fraudlogix.com/topic/programmatic-rtb) ## [Marketers And Publishers Must Demand More Answers From Fraud Vendors](https://blog.fraudlogix.com/marketers-and-publishers-must-demand-more-answers-from-fraud-vendors) Posted by [Hagai Shechter](https://blog.fraudlogix.com/author/hagai-shechter) on Aug 26, 2016 4:39:27 PM - [Tweet](https://twitter.com/share) #### *[****Originally published by AdExchanger on Tuesday, August 23rd, 2016****](http://adexchanger.com/data-driven-thinking/marketers-publishers-must-demand-answers-fraud-vendors/)* Transparency seems to be the mantra for ad fraud verification vendors and the value they’re bringing to the industry. However, marketers rarely ask for – and vendors rarely offer – information about why certain traffic is flagged as suspicious. [Read More](https://blog.fraudlogix.com/marketers-and-publishers-must-demand-more-answers-from-fraud-vendors) Topics: [Programmatic RTB](https://blog.fraudlogix.com/topic/programmatic-rtb) [Previous](https://blog.fraudlogix.com/topic/programmatic-rtb/page/1) [All posts](https://blog.fraudlogix.com/all) [Next](https://blog.fraudlogix.com/topic/programmatic-rtb/page/3) #### Contact Us **Address:** Fraudlogix, 221 W. Hallandale Beach Blvd., Suite 107 Hallandale Beach, FL 33009 **Phone:** +1-954-889-7805 **E-mail:** sales\_req@fraudlogix.com ![Fraudlogix](https://blog.fraudlogix.com/hubfs/Fraudlogix%20June%202017/footer_logo.png) © 2023 Fraudlogix. All rights reserved. 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