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Fraudlogix Blog

Ad Fraud Ramps Up Ahead of the Holidays: Four Ways Marketers Can Avoid It Now

Posted by Fraudlogix on Nov 28, 2018 3:03:27 PM
The height of online holiday shopping is now in full swing, however, before Black Friday and Cyber Monday hit, there’s signs that ad fraud was ticking upward in preparation for the holiday online blitz.
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Topics: Ad Fraud

In Ad Fraud Fight, 17 Percent of Windows OS Traffic is Fraudulent

Posted by Fraudlogix on Nov 5, 2018 9:15:00 AM

In our last post on digital ad fraud we talked about the percentages of fraudulent ad traffic and  broke it down by browser. We found that a majority of ad traffic - in both desktop and mobile channels - came through Chrome browsers and 14% of that traffic was fraudulent. In this report we dug into ad traffic by operating system (OS) to see which desktop and mobile systems are the riskiest when it comes to ad fraud.

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Topics: Ad Fraud, Mobile Ad Fraud, Research

Press Release: Report finds North America Region Has Highest Percentage of Fraudulent Ad Traffic Globally

Posted by Fraudlogix on Oct 17, 2018 2:56:00 PM

HALLANDALE BEACH, Fla. (October 17, 2018) –  Fraudlogix, an ad verification company, has released a new report that finds 14 percent of North American digital ad traffic to be fraudulent - the highest percentage among four major global regions. Eight percent of Asia Pacific (APAC), nine percent of Europe/Middle East/Africa (EMEA) and 12 percent of Latin America (LATAM) digital ad traffic was determined to be fraudulent.

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Topics: Press Release, Ad Fraud, Mobile Ad Fraud, Data Reports

North American Region has Highest Percentage of Fraudulent Traffic, LATAM Leads in Mobile

Posted by Fraudlogix on Oct 16, 2018 11:02:54 AM

In our last post on digital ad fraud we talked about the overall percentages of fraudulent ad traffic and briefly broke it down by country. We found that globally 12% of ad traffic was fraudulent. But there's normally a big difference in the amount of fraudulent traffic between desktop and mobile devices and different regions of the world also have different levels. So in this post we're digging deeper into the data and breaking it down by global region and device type.

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Topics: Data Briefs, Ad Fraud, Mobile Ad Fraud

12% of Global Ad Traffic is Fraudulent; UK and US See Higher Percentages

Posted by Fraudlogix on Oct 9, 2018 8:55:00 AM

Not all ad traffic is created equal. Fraudulent traffic can skew campaigns, poison analytics, and waste advertising dollars on non-human ad views. Ad fraud numbers are an important metric to keep an eye on in the digital ad industry and can vary depending on device types and locations where ads are served.

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Topics: Data Briefs, Ad Fraud

Fight Against Ad Fraud: How RTB Companies Are Securing Their Inventory

Posted by Fraudlogix on Feb 12, 2018 11:45:00 AM

Calls to secure the digital advertising supply chain have contributed in part to a growing trend of advertising technology companies making big moves to fight ad fraud and provide more transparency. The trend will continue in 2018, further shifting the onus of catching ad fraud and securing campaigns away from advertisers. From the supply- to the demand-side of the chain, here’s a full-stack look at how the industry is fighting ad fraud and working to provide advertisers with a better programmatic experience.

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Topics: transparency, RTB, programmatic, Ad Fraud

When Good Publishers Go Bad: How ‘Premium’ Publishers Get Caught Up In Ad Fraud & How it Can Be Prevented

Posted by Fraudlogix on Jan 23, 2018 11:50:00 AM

Every corner of the programmatic ecosystem can be affected by ad fraud – even premium publishers and quality ad tech vendors can get inadvertently pulled into programmatic’s fraudulent underbelly. Some publishers are unaware of a problem until they’re blocked from a platform. On the flip side, an ad tech platform on the supply side might approach a normally quality publisher with evidence of ad fraud, but the publisher legitimately doesn’t know where the problem is originating or how to fix it. So how does this happen and what can publishers do to prevent ending up on someone’s blacklist?

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Topics: Ad Fraud, Publishers, Supply Side

Seven Forces that Will Affect the RTB Programmatic Space in 2018

Posted by Fraudlogix on Dec 20, 2017 3:52:58 PM

With 2018 on the horizon, we thought we would  look at what the new year might bring in terms of inventory quality within the programmatic industry. Here are some items we think will help shape the industry in 2018:

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Topics: Ad Fraud, transparency

Video-Focused TerserTude: Improving Publisher Yield and Delivering Quality Video Traffic to the Programmatic Market

Posted by Fraudlogix on Nov 27, 2017 2:16:46 PM

TerserTude is a platform whose goal is helping publishers monetize their digital assets through video. With a mixture of technology and service – sophisticated algorithms doing much of the company’s heavy lifting coupled with an outstanding client relations team – TerserTude wants to help its partners achieve more with video. And digital video spending is hot – eMarketer reported that brands will spend 56% of their digital budgets on video in 2017, and double-digit annual growth is expected through 2020. Suffice to say, TerserTude is in the midst of an upward market, which is why they’re proactively working to protect the ad spend flowing through their platform.

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Topics: Ad Fraud, Video Monetization, TerserTude

What to Do When a Valued Partner/Publisher Sends 'Crappy' Traffic

Posted by Fraudlogix on Nov 2, 2017 8:30:00 AM

The supply side of the RTB Programmatic industry walks a precarious line between maintaining important publisher partnerships and ensuring those same partners are sending quality traffic. Inevitably, a time will come when a publisher’s traffic sends quality flags flying. So now what?  You want to maintain the partnership but at the same time issues with invalid impressions, brand safety, and viewability need to be addressed. It’s time to be candid with your supply partners.

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Topics: Ad Fraud, Supply Side, Ad Tech Partnerships