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Fraudlogix Blog

Fraudlogix Adds Ads.txt Reporting to Verification Suite

Posted by Fraudlogix on Dec 11, 2017 8:00:00 AM

IAB's ads.txt initiative is designed to thwart the unauthorized selling of ad inventory and full-on domain spoofing within the RTB programmatic markets. Adoption by publishers and ad tech has rapidly grown recently and the subject has received plenty of industry attention. Major DSPs, including Google’s Double Click Bid Manager, AppNexus, The Trade Desk, MediaMath, Adobe Advertising Cloud, and DataXu are reportedly already filtering for ads.txt or will in the near future.

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Topics: domain spoofing, ads.txt