Domain ( or URL) spoofing has been a thorn in the side of the programmatic advertising industry for years now and the common narrative usually describes it as fraudsters trying to capitalize on the domains of big-name premium publishers. However, it should be noted that domain masking reaches beyond the top echelon of high-traffic sites and the damage it causes doesn’t stop at a few lost impressions.
Partnership provides video monetization platform with enhanced monitoring for ad fraud, brand safety, domain masking and viewability
HALLANDALE BEACH, Fla. (May 15, 2017) – VertaMedia, the leading video monetization platform, has partnered with ad fraud-detection and verification company Fraudlogix, which specializes in developing supply-side solutions, to monitor its impressions for ad fraud, brand safety, domain masking and viewability. The partnership forms part of VertaMedia’s ongoing commitment to filter out low-quality and fake impressions from its platform, ensuring the highest-quality video ad traffic for its buyers.
New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking
HALLANDALE BEACH, Fla. (April 3, 2017) – Smart AdServer, a Paris-based full-stack ad technology platform, has partnered with ad verification company Fraudlogix to fight fake traffic – including traffic generated from bots and hijacked devices – and monitor for viewability, brand safety and domain (URL) masking in its Marketplace. The move is part of the company’s continued effort to fight ad fraud on behalf of its clients and will help to maintain and improve its inventory quality.
A brand is more than just a logo and a slogan, it’s a reputation and a carefully crafted culture. As programmatic spending increases, so too has the concern over where ads get placed. Marketers don’t want their creative appearing on contradictory or embarrassing websites that could potentially tarnish the brands they’ve worked so hard to build. Enter brand safety monitoring.
Topics: Brand Safety