Brand Safety = Happy Advertisers

Posted by Fraudlogix on Mar 17, 2016 3:00:00 PM

A brand is more than just a logo and a slogan, it’s a reputation and a carefully crafted culture. As programmatic spending increases, so too has the concern over where ads get placed. Marketers don’t want their creative appearing on contradictory or embarrassing websites that could potentially tarnish the brands they’ve worked so hard to build. Enter brand safety monitoring.

Read More

Topics: Brand Safety

Fraudlogix Blog

Fraudlogix was founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. We cater to the unique challenges faced by the supply side and DSPs within the programmatic marketplace and deal with ad fraud and brand security on a daily basis. Within the Fraudlogix Blog we share our expert insight, specifically for the supply side and DSPs.


 

RTB Corner

With the "wholesalers" of the programmatic industry in mind, we created the RTB Corner - a round up of the latest news and views of interest to the supply side and DSP community sent every other week.

Subscribe to the RTB Corner Newsletter