Fraudlogix Blog

Domain Masking: Publishers Losing Ad Revenue and Reputation Without Realizing

Posted by Fraudlogix on Jun 21, 2017 2:53:41 PM

Domain ( or URL) masking has been a thorn in the side of the programmatic advertising industry for years now and the common narrative usually describes it as fraudsters trying to capitalize on the domains of big-name premium publishers. However, it should be noted that domain masking reaches beyond the top echelon of high-traffic sites and the damage it causes doesn’t stop at a few lost impressions.

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Topics: Brand Safety, domain masking