How Programmatic Platforms Prevent Ad Fraud: Q&A with AcuityAds

Posted by Fraudlogix on Apr 10, 2017 9:00:00 AM

DSP uses machine learning and strategic partnerships to help marketers avoid fraudulent impressions and clicks

As the quality of programmatic advertising has been called into question recently by some of the industry’s top buyers, we approached AcuityAds, a leading self-serve programmatic marketing platform, on how it fights ad fraud and ensures marketers' budgets are going to quality ad placements and not fraudsters' pockets.

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Topics: Impression Fraud, Ad Fraud, programmatic, DSP

Fraudlogix Blog

Fraudlogix was founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. We cater to the unique challenges faced by the supply side and DSPs within the programmatic marketplace and deal with ad fraud and brand security on a daily basis. Within the Fraudlogix Blog we share our expert insight, specifically for the supply side and DSPs.


 

RTB Corner

With the "wholesalers" of the programmatic industry in mind, we created the RTB Corner - a round up of the latest news and views of interest to the supply side and DSP community sent every other week.

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