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Fraudlogix Blog

How Programmatic Platforms Prevent Ad Fraud: Q&A with AcuityAds

Posted by Fraudlogix on Apr 10, 2017 9:00:00 AM

DSP uses machine learning and strategic partnerships to help marketers avoid fraudulent impressions and clicks

As the quality of programmatic advertising has been called into question recently by some of the industry’s top buyers, we approached AcuityAds, a leading self-serve programmatic marketing platform, on how it fights ad fraud and ensures marketers' budgets are going to quality ad placements and not fraudsters' pockets.

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Topics: Ad Fraud, programmatic, Impression Fraud, DSP