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Fraudlogix Blog

Press Release: Study Shows 3 Percent of Sources Cause 68 Percent of Ad Fraud Problem

Posted by Fraudlogix on May 25, 2017 1:48:46 PM

New study by Fraudlogix shows fraudulent impressions are concentrated in relatively few areas of RTB programmatic market

HALLANDALE BEACH, Fla. (May 25, 2017) –  A new study by Fraudlogix shows that a majority of ad fraud is concentrated in a small percentage of sources within the real-time bidding (RTB) programmatic market. The ad fraud detection company, which specializes in monitoring ad traffic for companies on the sell-side of the RTB digital ecosystem, analyzed 1.3 billion impressions from over 59,000 sources over a 30-day period and found that 68.2 percent of fake impressions came from just 3.2 percent of sources (i.e., publishers).

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Topics: Ad Fraud, Fake traffic, Fraudlogix, programmatic, RTB

3 Percent of Publishers Cause 68 Percent of Ad Fraud Problem

Posted by Fraudlogix on May 25, 2017 1:44:43 PM

Following the industry headlines reporting on the percentage of ad fraud in the real-time bidding (RTB) programmatic space, the market can seem like a pretty scary place to be for ad dollars. However, there is good news. Our industry for the most part is reputable and focused on providing clean ad traffic, but we’ve been infected with a small amount of fraudulent publishers. Getting to the root of the problem means looking at these sources of ad fraud, and a majority of fake impressions are originating from a very small percentage of publishers.

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Topics: Ad Fraud, Fake traffic, Fraudulent Publishers

How Ad Fraud Gets into the Programmatic RTB Markets

Posted by Fraudlogix on Apr 25, 2017 1:56:19 PM

The ad tech industry news has been inundated with reports of ad fraud and lost campaign dollars to bots and invalid traffic, to the tune of billions of dollars yearly. Surprisingly, not much discussion or focus is spent on HOW fraud is entering the ecosystem, and it should because to solve a problem you must understand the root of it.

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Topics: Ad Fraud, Fake traffic, programmatic, RTB, Ghost sites, sourced traffic

Smart AdServer Partners with Fraudlogix to Fight Ad Fraud

Posted by Fraudlogix on Apr 3, 2017 3:32:41 PM

New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking

HALLANDALE BEACH, Fla. (April 3, 2017) Smart AdServer, a Paris-based full-stack ad technology platform, has partnered with ad verification company Fraudlogix to fight fake traffic – including traffic generated from bots and hijacked devices – and monitor for viewability, brand safety and domain (URL) masking in its Marketplace. The move is part of the company’s continued effort to fight ad fraud on behalf of its clients and will help to maintain and improve its inventory quality.  

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Topics: Ad Fraud, Fake traffic, Fraudlogix, Brand Safety, Viewability, ad fraud detection, Ad Network, Impression Fraud, Ad Verification

AdsNative Partners With Fraudlogix to Fight Online Ad Fraud

Posted by Fraudlogix on Mar 21, 2017 10:00:00 AM

Partnership helps monetization platform protect publishers and demand partners from fake traffic

HALLANDALE BEACH, Fla. (March 21, 2017) AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix's IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malware-infected devices, data centers and click farms.

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Topics: IP Block List, Ad Fraud, Fake traffic, Blacklists, Data Feeds, Fraudlogix

Reasoning behind adding reason codes to an IP blacklist

Posted by Fraudlogix on Mar 14, 2017 10:00:00 AM

It's common and even expected within the online advertising marketplace to employ an IP blacklist to traffic—a list of IPs that are considered high risk for generating fake impressions and clicks. Companies are given the lists and told to steer clear to prevent ad fraud. But what is the reasoning behind the list? And shouldn't a user have a bit of insight about why an IP made the list, especially if it means blocking potentially valuable impressions?

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Topics: IP Block List, Ad Fraud, Data Feeds, Fake traffic, Supply Side, Blacklists

Fraudlogix Adds Reason Codes to IP Blacklist Solution

Posted by Fraudlogix on Mar 9, 2017 3:56:35 PM

Real-time data updates hourly for pre-bid ad fraud protection

HALLANDALE BEACH, Fla. (March 9, 2017) Fraudlogix, which launched its IP Block List less than a year ago, has added reason codes to the IP blacklist feeds for a more in-depth pre-bid ad fraud solution.

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Topics: IP Block List, Ad Fraud, Fake traffic, Blacklists, Data Feeds

Fraudlogix interview: Identifying, detecting, and terminating ad fraud

Posted by Fraudlogix on Aug 10, 2016 3:18:30 PM

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Topics: Ad Fraud, Supply Side, Impression Fraud, Fake traffic

Cutting out low-quality traffic doesn't mean cutting revenue

Posted by Fraudlogix on Jun 28, 2016 10:41:32 AM

Within the programmatic ad industry, supply side revenue (that of networks, SSPs and exchanges) is directly connected to the amount of traffic that passes through their space, as they get a percentage of the CPM on every transaction. This correlation between traffic volume and revenue is hard to ignore and it has also helped to drive an unfounded fear among some sell siders that any reduction of volume will negatively affect the bottom line. Not true.

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Topics: Ad Fraud, Supply Side, Fake traffic

5 Things to Ask About Your IP Blocklist

Posted by Fraudlogix on Jun 6, 2016 12:00:00 PM

In the battle against ad fraud, some of the basic recommendations to protect ad dollars within the programmatic space is to employ a block list so that ads don’t get served from IP addresses associated with fraudulent activity. This recommendation has been stressed to both the demand and supply sides of the programmatic ecosystem. Here are five questions to ask about a block list before applying it to your space:

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Topics: IP Block List, Ad Fraud, Fake traffic