Reasoning behind adding reason codes to an IP blacklist

Posted by Fraudlogix on Mar 14, 2017 10:00:00 AM

It's common and even expected within the online advertising marketplace to employ an IP blacklist to traffic—a list of IPs that are considered high risk for generating fake impressions and clicks. Companies are given the lists and told to steer clear to prevent ad fraud. But what is the reasoning behind the list? And shouldn't a user have a bit of insight about why an IP made the list, especially if it means blocking potentially valuable impressions?

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Topics: IP Block List, Supply Side, Ad Fraud, Fake traffic, Blacklists, Data Feeds

Fraudlogix Adds Reason Codes to IP Blacklist Solution

Posted by Fraudlogix on Mar 9, 2017 3:56:35 PM

Real-time data updates hourly for pre-bid ad fraud protection

HALLANDALE BEACH, Fla. (March 9, 2017) Fraudlogix, which launched its IP Block List less than a year ago, has added reason codes to the IP blacklist feeds for a more in-depth pre-bid ad fraud solution.

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Topics: IP Block List, Ad Fraud, Fake traffic, Blacklists, Data Feeds

Fraudlogix interview: Identifying, detecting, and terminating ad fraud

Posted by Fraudlogix on Aug 10, 2016 3:18:30 PM

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Topics: Impression Fraud, Supply Side, Ad Fraud, Fake traffic

Cutting out low-quality traffic doesn't mean cutting revenue

Posted by Fraudlogix on Jun 28, 2016 10:41:32 AM

Within the programmatic ad industry, supply side revenue (that of networks, SSPs and exchanges) is directly connected to the amount of traffic that passes through their space, as they get a percentage of the CPM on every transaction. This correlation between traffic volume and revenue is hard to ignore and it has also helped to drive an unfounded fear among some sell siders that any reduction of volume will negatively affect the bottom line. Not true.

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Topics: Supply Side, Ad Fraud, Fake traffic

What to ask before applying a block list to your ad space

Posted by Fraudlogix on Jun 6, 2016 12:00:00 PM

In the battle against ad fraud, some of the basic recommendations to protect ad dollars within the programmatic space is to employ a block list so that ads don’t get served on domains or to IP addresses associated with fraudulent activity. This recommendation has been stressed to both the demand and supply sides of the programmatic ecosystem. And while using a block list can be an important first step to weed out fake traffic, users should not be lulled into a sense of security just because they have one. Here are five questions to ask about a block list before applying it to your space:

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Topics: IP Block List, Ad Fraud, Fake traffic

Fraudlogix Blog

Fraudlogix was founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. We cater to the unique challenges faced by the supply side and DSPs within the programmatic marketplace and deal with ad fraud and brand security on a daily basis. Within the Fraudlogix Blog we share our expert insight, specifically for the supply side and DSPs.


 

RTB Corner

With the "wholesalers" of the programmatic industry in mind, we created the RTB Corner - a round up of the latest news and views of interest to the supply side and DSP community sent every other week.

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