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Fraudlogix Blog

AdsNative Partners With Fraudlogix to Fight Online Ad Fraud

Posted by Fraudlogix on Mar 21, 2017 10:00:00 AM

Partnership helps monetization platform protect publishers and demand partners from fake traffic

HALLANDALE BEACH, Fla. (March 21, 2017) AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix's IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malware-infected devices, data centers and click farms.

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Topics: IP Block List, Ad Fraud, Fake traffic, Blacklists, Data Feeds, Fraudlogix

Reasoning behind adding reason codes to an IP blacklist

Posted by Fraudlogix on Mar 14, 2017 10:00:00 AM

It's common and even expected within the online advertising marketplace to employ an IP blacklist to traffic—a list of IPs that are considered high risk for generating fake impressions and clicks. Companies are given the lists and told to steer clear to prevent ad fraud. But what is the reasoning behind the list? And shouldn't a user have a bit of insight about why an IP made the list, especially if it means blocking potentially valuable impressions?

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Topics: IP Block List, Ad Fraud, Data Feeds, Fake traffic, Supply Side, Blacklists

Fraudlogix Adds Reason Codes to IP Blacklist Solution

Posted by Fraudlogix on Mar 9, 2017 3:56:35 PM

Real-time data updates hourly for pre-bid ad fraud protection

HALLANDALE BEACH, Fla. (March 9, 2017) Fraudlogix, which launched its IP Block List less than a year ago, has added reason codes to the IP blacklist feeds for a more in-depth pre-bid ad fraud solution.

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Topics: IP Block List, Ad Fraud, Fake traffic, Blacklists, Data Feeds

5 Things to Ask About Your IP Blocklist

Posted by Fraudlogix on Jun 6, 2016 12:00:00 PM

In the battle against ad fraud, some of the basic recommendations to protect ad dollars within the programmatic space is to employ a block list so that ads don’t get served from IP addresses associated with fraudulent activity. This recommendation has been stressed to both the demand and supply sides of the programmatic ecosystem. Here are five questions to ask about a block list before applying it to your space:

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Topics: IP Block List, Ad Fraud, Fake traffic

Fraudlogix Launches IP Block List Subscription Service

Posted by Fraudlogix on Feb 15, 2016 5:00:00 PM

Pre-bid fraud solution enables users to block ad fraud in real time.

Fraudlogix, an online advertising fraud detection firm that specializes in fraud solutions for the industry’s “wholesalers” (ad networks, ad exchanges, SSPs and DSPs), is introducing IP Block List, a pre-bid fraud subscription service that allows users to block ad fraud in real time.

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Topics: IP Block List