In the battle against ad fraud, some of the basic recommendations to protect ad dollars within the programmatic space is to employ a block list so that ads don’t get served on domains or to IP addresses associated with fraudulent activity. This recommendation has been stressed to both the demand and supply sides of the programmatic ecosystem. And while using a block list can be an important first step to weed out fake traffic, users should not be lulled into a sense of security just because they have one. Here are five questions to ask about a block list before applying it to your space:
Pre-bid fraud solution enables users to block ad fraud in real time.
Fraudlogix, an online advertising fraud detection firm that specializes in fraud solutions for the industry’s “wholesalers” (ad networks, ad exchanges, SSPs and DSPs), is introducing IP Block List, a pre-bid fraud subscription service that allows users to block ad fraud in real time.
Topics: IP Block List