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Fraudlogix Blog

In Ad Fraud Fight, 17 Percent of Windows OS Traffic is Fraudulent

Posted by Fraudlogix on Nov 5, 2018 9:15:00 AM

In our last post on digital ad fraud we talked about the percentages of fraudulent ad traffic and  broke it down by browser. We found that a majority of ad traffic - in both desktop and mobile channels - came through Chrome browsers and 14% of that traffic was fraudulent. In this report we dug into ad traffic by operating system (OS) to see which desktop and mobile systems are the riskiest when it comes to ad fraud.

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Topics: Ad Fraud, Mobile Ad Fraud, Research

Press Release: Report finds North America Region Has Highest Percentage of Fraudulent Ad Traffic Globally

Posted by Fraudlogix on Oct 17, 2018 2:56:00 PM

HALLANDALE BEACH, Fla. (October 17, 2018) –  Fraudlogix, an ad verification company, has released a new report that finds 14 percent of North American digital ad traffic to be fraudulent - the highest percentage among four major global regions. Eight percent of Asia Pacific (APAC), nine percent of Europe/Middle East/Africa (EMEA) and 12 percent of Latin America (LATAM) digital ad traffic was determined to be fraudulent.

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Topics: Press Release, Ad Fraud, Mobile Ad Fraud, Data Reports

North American Region has Highest Percentage of Fraudulent Traffic, LATAM Leads in Mobile

Posted by Fraudlogix on Oct 16, 2018 11:02:54 AM

In our last post on digital ad fraud we talked about the overall percentages of fraudulent ad traffic and briefly broke it down by country. We found that globally 12% of ad traffic was fraudulent. But there's normally a big difference in the amount of fraudulent traffic between desktop and mobile devices and different regions of the world also have different levels. So in this post we're digging deeper into the data and breaking it down by global region and device type.

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Topics: Data Briefs, Ad Fraud, Mobile Ad Fraud

Fraudlogix and PubNative Team Up to Fight Mobile Ad Fraud

Posted by Fraudlogix on Apr 24, 2018 11:06:03 AM

New partnership will benefit advertisers by strengthening pre-bid defenses against invalid traffic

PubNative and Fraudlogix are partnering to fight the growing mobile ad fraud problem. As advertisers continually send more ad dollars into the mobile space, fraudsters have followed. PubNative is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through native ad formats. The company has a programmatic exchange and provides tools for managing global mobile native demand.

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Topics: Mobile Ad Fraud, PubNative, Partnerships

YouAppi Targeting Mobile Ad Fraud, Protecting Marketers With its Own Fraud Protection Suite

Posted by Fraudlogix on Sep 21, 2017 9:00:00 AM

The advertising industry has been waging a war against ad fraud for years now, however, desktop and display traditionally absorb most of the market’s attention and not as much consideration has been given to mobile ad fraud, but this is changing. Ad fraud follows the money trail, and with marketing budgets increasingly going to mobile and in-app advertising, fraudsters have followed. This is a look at how one mobile platform is tackling the problem head-on.

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Topics: Mobile Ad Fraud, In-App Fraud, Install Fraud, Fraudlogix

‘Hijacked’ Phones Committing Ad Fraud Unbeknownst To Owners

Posted by Fraudlogix on Sep 5, 2017 11:55:00 AM

Maybe you’ve heard of hijacked devices – the term is often used by security firms - and envision computers gone wildly awry with helpless users locked out and no longer in control. While this scenario plays well for cinema, the truth is that any computing device – whether it’s a cell phone, laptop, desktop, or tablet – can be hijacked without the user knowing. And once highjacked, a smartphone for instance, can contribute to the $6.5 billion yearly ad fraud problem from a back pocket.

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Topics: Ad Fraud, Mobile Ad Fraud, Bots, Malware, Hijacked Devices