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Fraudlogix Blog

Fraudlogix and PubNative Team Up to Fight Mobile Ad Fraud

Posted by Fraudlogix on Apr 24, 2018 11:06:03 AM

New partnership will benefit advertisers by strengthening pre-bid defenses against invalid traffic

PubNative and Fraudlogix are partnering to fight the growing mobile ad fraud problem. As advertisers continually send more ad dollars into the mobile space, fraudsters have followed. PubNative is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through native ad formats. The company has a programmatic exchange and provides tools for managing global mobile native demand.

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Topics: Mobile Ad Fraud, PubNative, Partnerships

YouAppi Targeting Mobile Ad Fraud, Protecting Marketers With its Own Fraud Protection Suite

Posted by Fraudlogix on Sep 21, 2017 9:00:00 AM

The advertising industry has been waging a war against ad fraud for years now, however, desktop and display traditionally absorb most of the market’s attention and not as much consideration has been given to mobile ad fraud, but this is changing. Ad fraud follows the money trail, and with marketing budgets increasingly going to mobile and in-app advertising, fraudsters have followed. This is a look at how one mobile platform is tackling the problem head-on.

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Topics: Fraudlogix, Mobile Ad Fraud, In-App Fraud, Install Fraud

‘Hijacked’ Phones Committing Ad Fraud Unbeknownst To Owners

Posted by Fraudlogix on Sep 5, 2017 11:55:00 AM

Maybe you’ve heard of hijacked devices – the term is often used by security firms - and envision computers gone wildly awry with helpless users locked out and no longer in control. While this scenario plays well for cinema, the truth is that any computing device – whether it’s a cell phone, laptop, desktop, or tablet – can be hijacked without the user knowing. And once highjacked, a smartphone for instance, can contribute to the $6.5 billion yearly ad fraud problem from a back pocket.

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Topics: Ad Fraud, Mobile Ad Fraud, Bots, Malware, Hijacked Devices