<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=151457&amp;fmt=gif">

Fraudlogix Blog

YouAppi Targeting Mobile Ad Fraud, Protecting Marketers With its Own Fraud Protection Suite

Posted by Fraudlogix on Sep 21, 2017 9:00:00 AM

The advertising industry has been waging a war against ad fraud for years now, however, desktop and display traditionally absorb most of the market’s attention and not as much consideration has been given to mobile ad fraud, but this is changing. Ad fraud follows the money trail, and with marketing budgets increasingly going to mobile and in-app advertising, fraudsters have followed. This is a look at how one mobile platform is tackling the problem head-on.

Read More

Topics: Fraudlogix, Mobile Ad Fraud, In-App Fraud, Install Fraud

‘Hijacked’ Phones Committing Ad Fraud Unbeknownst To Owners

Posted by Fraudlogix on Sep 5, 2017 11:55:00 AM

Maybe you’ve heard of hijacked devices – the term is often used by security firms - and envision computers gone wildly awry with helpless users locked out and no longer in control. While this scenario plays well for cinema, the truth is that any computing device – whether it’s a cell phone, laptop, desktop, or tablet – can be hijacked without the user knowing. And once highjacked, a smartphone for instance, can contribute to the $6.5 billion yearly ad fraud problem from a back pocket.

Read More

Topics: Ad Fraud, Mobile Ad Fraud, Bots, Malware, Hijacked Devices