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Fraudlogix Blog

Fight Against Ad Fraud: How RTB Companies Are Securing Their Inventory

Posted by Fraudlogix on Feb 12, 2018 11:45:00 AM

Calls to secure the digital advertising supply chain have contributed in part to a growing trend of advertising technology companies making big moves to fight ad fraud and provide more transparency. The trend will continue in 2018, further shifting the onus of catching ad fraud and securing campaigns away from advertisers. From the supply- to the demand-side of the chain, here’s a full-stack look at how the industry is fighting ad fraud and working to provide advertisers with a better programmatic experience.

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Topics: transparency, RTB, programmatic, Ad Fraud

Press Release: Study Shows 3 Percent of Sources Cause 68 Percent of Ad Fraud Problem

Posted by Fraudlogix on May 25, 2017 1:48:46 PM

New study by Fraudlogix shows fraudulent impressions are concentrated in relatively few areas of RTB programmatic market

HALLANDALE BEACH, Fla. (May 25, 2017) –  A new study by Fraudlogix shows that a majority of ad fraud is concentrated in a small percentage of sources within the real-time bidding (RTB) programmatic market. The ad fraud detection company, which specializes in monitoring ad traffic for companies on the sell-side of the RTB digital ecosystem, analyzed 1.3 billion impressions from over 59,000 sources over a 30-day period and found that 68.2 percent of fake impressions came from just 3.2 percent of sources (i.e., publishers).

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Topics: Ad Fraud, Fake traffic, Fraudlogix, programmatic, RTB

How Ad Fraud Gets into the Programmatic RTB Markets

Posted by Fraudlogix on Apr 25, 2017 1:56:19 PM

The ad tech industry news has been inundated with reports of ad fraud and lost campaign dollars to bots and invalid traffic, to the tune of billions of dollars yearly. Surprisingly, not much discussion or focus is spent on HOW fraud is entering the ecosystem, and it should because to solve a problem you must understand the root of it.

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Topics: Ad Fraud, Fake traffic, programmatic, RTB, Ghost sites, sourced traffic

How Programmatic Platforms Prevent Ad Fraud: Q&A with AcuityAds

Posted by Fraudlogix on Apr 10, 2017 9:00:00 AM

DSP uses machine learning and strategic partnerships to help marketers avoid fraudulent impressions and clicks

As the quality of programmatic advertising has been called into question recently by some of the industry’s top buyers, we approached AcuityAds, a leading self-serve programmatic marketing platform, on how it fights ad fraud and ensures marketers' budgets are going to quality ad placements and not fraudsters' pockets.

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Topics: Ad Fraud, programmatic, Impression Fraud, DSP