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Fraudlogix Blog

When Good Publishers Go Bad: How ‘Premium’ Publishers Get Caught Up In Ad Fraud & How it Can Be Prevented

Posted by Fraudlogix on Jan 23, 2018 11:50:00 AM

Every corner of the programmatic ecosystem can be affected by ad fraud – even premium publishers and quality ad tech vendors can get inadvertently pulled into programmatic’s fraudulent underbelly. Some publishers are unaware of a problem until they’re blocked from a platform. On the flip side, an ad tech platform on the supply side might approach a normally quality publisher with evidence of ad fraud, but the publisher legitimately doesn’t know where the problem is originating or how to fix it. So how does this happen and what can publishers do to prevent ending up on someone’s blacklist?

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Topics: Ad Fraud, Publishers, Supply Side