Fraudlogix Blog

Press Release: Study Shows 3 Percent of Sources Cause 68 Percent of Ad Fraud Problem

Posted by Fraudlogix on May 25, 2017 1:48:46 PM

New study by Fraudlogix shows fraudulent impressions are concentrated in relatively few areas of RTB programmatic market

HALLANDALE BEACH, Fla. (May 25, 2017) –  A new study by Fraudlogix shows that a majority of ad fraud is concentrated in a small percentage of sources within the real-time bidding (RTB) programmatic market. The ad fraud detection company, which specializes in monitoring ad traffic for companies on the sell-side of the RTB digital ecosystem, analyzed 1.3 billion impressions from over 59,000 sources over a 30-day period and found that 68.2 percent of fake impressions came from just 3.2 percent of sources (i.e., publishers).

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Topics: Ad Fraud, Fake traffic, Fraudlogix, programmatic, RTB

How Ad Fraud Gets into the Programmatic RTB Markets

Posted by Fraudlogix on Apr 25, 2017 1:56:19 PM

The ad tech industry news has been inundated with reports of ad fraud and lost campaign dollars to bots and invalid traffic, to the tune of billions of dollars yearly. Surprisingly, not much discussion or focus is spent on HOW fraud is entering the ecosystem, and it should because to solve a problem you must understand the root of it.

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Topics: Ad Fraud, Fake traffic, programmatic, RTB, Ghost sites, sourced traffic