With ad buyers and marketers increasingly demanding more transparency and quality checks within the programmatic supply chain, evania video is proactively putting measures in place to mitigate marketers’ risk and ensure high-quality inventory. evania video, a leading publisher-management platform in the video advertising industry, has partnered with Fraudlogix in its quest for additional quality controls. The partnership will provide evania video granular, real-time data regarding the quality of its inventory by constantly monitoring all traffic for ad fraud, domain spoofing, viewability and brand safety.
Partnership provides video monetization platform with enhanced monitoring for ad fraud, brand safety, domain masking and viewability
HALLANDALE BEACH, Fla. (May 15, 2017) – VertaMedia, the leading video monetization platform, has partnered with ad fraud-detection and verification company Fraudlogix, which specializes in developing supply-side solutions, to monitor its impressions for ad fraud, brand safety, domain masking and viewability. The partnership forms part of VertaMedia’s ongoing commitment to filter out low-quality and fake impressions from its platform, ensuring the highest-quality video ad traffic for its buyers.