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Fraudlogix Blog

The Biggest Ad Fraud Schemes and Ad Tech Stories of 2018

Posted by Fraudlogix on Dec 19, 2018 12:02:45 PM

From GDPR to ad fraud arrests, 2018 has been an interesting year of ups and downs for the ad tech industry. Here's some of the biggest ad fraud schemes and ad tech stories - along with a collection of company exits and acquisitions from the past year: 

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Topics: Programmatic RTB

Ad Fraud Ramps Up Ahead of the Holidays: Four Ways Marketers Can Avoid It Now

Posted by Fraudlogix on Nov 28, 2018 3:03:27 PM
The height of online holiday shopping is now in full swing, however, before Black Friday and Cyber Monday hit, ad fraud was ticking upward in preparation for the holiday online blitz.
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Topics: Programmatic RTB

Fraudlogix Launches Expanded Data Feeds for Pre-Bid Quality Checks

Posted by Fraudlogix on Feb 28, 2018 3:51:51 PM

Fraudlogix is launching two new data feeds: Domain Reputation Check and Ad Blocker Intelligence. Users of the Domain Reputation Check can pre-check domains, and the Ad Blocker Intelligence will help users block the ad blockers pre-bid. Our IP Block List has been consistently effective for immediately improving the quality of inventory and campaigns. So we've decided to take this approach to quality a few steps forward by offering the two additional data-based feeds.

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Topics: Programmatic RTB

Fight Against Ad Fraud: How RTB Companies Are Securing Their Inventory

Posted by Fraudlogix on Feb 12, 2018 11:45:00 AM

Calls to secure the digital advertising supply chain have contributed in part to a growing trend of advertising technology companies making big moves to fight ad fraud and provide more transparency. The trend will continue in 2019, further shifting the onus of catching ad fraud and securing campaigns away from advertisers. From the supply- to the demand-side of the chain, here’s a full-stack look at how the industry is fighting ad fraud and working to provide advertisers with a better programmatic experience.

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Topics: Programmatic RTB

When Good Publishers Go Bad: How ‘Premium’ Publishers Get Caught Up In Ad Fraud & How it Can Be Prevented

Posted by Fraudlogix on Jan 23, 2018 11:50:00 AM

Every corner of the programmatic ecosystem can be affected by ad fraud – even premium publishers and quality ad tech vendors can get inadvertently pulled into programmatic’s fraudulent underbelly. Some publishers are unaware of a problem until they’re blocked from a platform. On the flip side, an ad tech platform on the supply side might approach a normally quality publisher with evidence of ad fraud and the publisher legitimately doesn’t know where the problem is originating or how to fix it. So how does this happen, and what can publishers do to prevent ending up on someone’s blacklist?

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Topics: Programmatic RTB

Seven Forces that Will Affect the RTB Programmatic Space in 2018

Posted by Fraudlogix on Dec 20, 2017 3:52:58 PM

With 2018 on the horizon, we thought we would  look at what the new year might bring in terms of inventory quality within the programmatic industry. Here are some items we think will help shape the industry in 2018:

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Topics: Programmatic RTB

Fraudlogix Adds Ads.txt Reporting to Verification Suite

Posted by Fraudlogix on Dec 11, 2017 8:00:00 AM

IAB's ads.txt initiative is designed to thwart the unauthorized selling of ad inventory and full-on domain spoofing within the RTB programmatic markets. Adoption by publishers and ad tech has rapidly grown recently and the subject has received plenty of industry attention. Major DSPs, including Google’s Double Click Bid Manager, AppNexus, The Trade Desk, MediaMath, Adobe Advertising Cloud, and DataXu are reportedly already filtering for ads.txt or will in the near future.

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Topics: Programmatic RTB

What to Do When a Valued Partner/Publisher Sends 'Crappy' Traffic

Posted by Fraudlogix on Nov 2, 2017 8:30:00 AM

The supply side of the RTB Programmatic industry walks a precarious line between maintaining important publisher partnerships and ensuring those same partners are sending quality traffic. Inevitably, a time will come when a publisher’s traffic sends quality flags flying. So now what?  You want to maintain the partnership but at the same time issues with invalid impressions, brand safety, and viewability need to be addressed. It’s time to be candid with your supply partners.

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Topics: Programmatic RTB

Ad Fraud: Six Signs of a High-Risk Domain/Publisher

Posted by Fraudlogix on Oct 18, 2017 2:22:36 PM

With millions of websites sending ad inventory into the programmatic marketplaces, it's difficult to quickly determine the quality of traffic from any domain without closely monitoring the impressions. However, there are some tell-tale signs that should act as a warning that a domain's traffic will be less than premium.

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Topics: Programmatic RTB

Digital Marketing, Transparency and Ad Fraud: A MarTech Interview with Fraudlogix CEO Hagai Shechter

Posted by Fraudlogix on Sep 12, 2017 9:00:00 AM

This interview between MarTech's Sudipto Ghosh and Fraudlogix CEO, Hagai Shechter was originally published on September 11, 2017 as part of Marketing Technology Insights' Interview Series.

On Marketing Technology

MTS: Tell us about your role and how you got here? What inspired you to be part of an online advertising fraud detection company?

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Topics: Programmatic RTB

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