Articles and Research

Maybe you’ve heard of hijacked devices – the term is often used by security firms - and envision computers gone wildly awry with helpless users locked out and no longer in control. While this scenario plays well for cinema, the truth is that any computing device – whether it’s a cell phone, laptop, desktop, or tablet – can be hijacked without the user knowing. And once highjacked, a smartphone for instance, can contribute to the $6.5 billion yearly ad fraud problem from a back pocket.

Domain ( or URL) spoofing has been a thorn in the side of the programmatic advertising industry for years now and the common narrative usually describes it as fraudsters trying to capitalize on the domains of big-name premium publishers. However, it should be noted that domain masking reaches beyond the top echelon of high-traffic sites and the damage it causes doesn’t stop at a few lost impressions.

When it comes to ad fraud in the programmatic RTB space most narratives concentrate on the demand side and advertisers losing money to fraudsters. Not much is ever said about the efforts going on at the other end of the spectrum: the supply side. Ad fraud can be detrimental to the sell-side of the community [i.e., ad networks, exchanges, and supply-side platforms (SSPs)] -- a handful of fraudulent publishers can wreak havoc on inventory quality. But when going about cleaning it up there’s a different set of challenges. Here are the top three and how Fraudlogix addresses them:

New study by Fraudlogix shows fraudulent impressions are concentrated in relatively few areas of RTB programmatic market

HALLANDALE BEACH, Fla. (May 25, 2017) –  A new study by Fraudlogix shows that a majority of ad fraud is concentrated in a small percentage of sources within the real-time bidding (RTB) programmatic market. The ad fraud detection company, which specializes in monitoring ad traffic for companies on the sell-side of the RTB digital ecosystem, analyzed 1.3 billion impressions from over 59,000 sources over a 30-day period and found that 68.2 percent of fake impressions came from just 3.2 percent of sources (i.e., publishers).

Following the industry headlines reporting on the percentage of ad fraud in the real-time bidding (RTB) programmatic space, the market can seem like a pretty scary place to be for ad dollars. However, there is good news. Our industry for the most part is reputable and focused on providing clean ad traffic, but we’ve been infected with a small amount of fraudulent publishers. Getting to the root of the problem means looking at these sources of ad fraud, and a majority of fake impressions are originating from a very small percentage of publishers.

Partnership provides video monetization platform with enhanced monitoring for ad fraud, brand safety, domain masking and viewability

HALLANDALE BEACH, Fla. (May 15, 2017) – VertaMedia, the leading video monetization platform, has partnered with ad fraud-detection and verification company Fraudlogix, which specializes in developing supply-side solutions, to monitor its impressions for ad fraud, brand safety, domain masking and viewability. The partnership forms part of VertaMedia’s ongoing commitment to filter out low-quality and fake impressions from its platform, ensuring the highest-quality video ad traffic for its buyers. 

The ad tech industry news has been inundated with reports of ad fraud and lost campaign dollars to bots and invalid traffic, to the tune of billions of dollars yearly. Surprisingly, not much discussion or focus is spent on HOW fraud is entering the ecosystem, and it should because to solve a problem you must understand the root of it.

DSP uses machine learning and strategic partnerships to help marketers avoid fraudulent impressions and clicks

As the quality of programmatic advertising has been called into question recently by some of the industry’s top buyers, we approached AcuityAds, a leading self-serve programmatic marketing platform, on how it fights ad fraud and ensures marketers' budgets are going to quality ad placements and not fraudsters' pockets.

New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking

HALLANDALE BEACH, Fla. (April 3, 2017) – Smart AdServer, a Paris-based full-stack ad technology platform, has partnered with ad verification company Fraudlogix to fight fake traffic – including traffic generated from bots and hijacked devices – and monitor for view-ability, brand safety and domain (URL) masking in its Marketplace. The move is part of the company’s continued effort to fight ad fraud on behalf of its clients and will help to maintain and improve its inventory quality.  

Partnership helps monetization platform protect publishers and demand partners from fake traffic

HALLANDALE BEACH, Fla. (March 21, 2017) – AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix's IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malware-infected devices, data centers and click farms.