RTB Corner for April 12, 2018 - The latest news and views for the Supply-Side and DSP Community.
More than 80% of digital display ads will be bought programmatically in 2018
RTB Corner for April 12, 2018 - The latest news and views for the Supply-Side and DSP Community.
Topics: RTB Corner Newsletter
RTB Corner for March 1, 2018 - The latest news and views for the Supply-Side and DSP Community.
Fraudlogix launches data feeds to help avoid low quality domains and ad blockers
Fraudlogix has released two new data feed products, in addition to its current IP Block List: Domain Reputation Check and Ad Blocker intelligence. They can be used in a pre-bid environment to identify poor-quality domains and traffic coming from ad-blocking IPs. (Fraudlogix)
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RTB Corner for February 15, 2018 - The latest news and views for the Supply-Side and DSP Community.
Google's Chrome begins to block undesirable ads, critics wary
Google today began using its Chrome browser to block ads that it deems annoying or otherwise detrimental to users. However, some in the industry are skeptical of its motivations. (The Washington Post)
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RTB Corner for February 1, 2018 - The latest news and views for the Supply-Side and DSP Community.
When good publishers go bad: How 'premium' publishers get caught up in ad fraud and how it can be prevented
Every corner of the programmatic ecosystem can be affected by ad fraud. Even premium publishers get pulled into the ecosystem's fraudulent underbelly, and some don't know where the problem is originating or how to prevent it. Here are some talking points to help facilitate conversations about quality with publisher partners. (Fraudlogix)Four Google Chrome extensions, downloaded 500,000 times, have been found to contain malware being used for a click-fraud scheme. Security researchers at ICEBRG found the infected extensions after detecting an unusual spike in outbound traffic from a customer's work station. (The Inquirer)
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RTB Corner for January 18, 2018 - The latest news and views for the Supply-Side and DSP Community.
Four Google Chrome extensions found to contain ad fraud malware
Four Google Chrome extensions, downloaded 500,000 times, have been found to contain malware being used for a click-fraud scheme. Security researchers at ICEBRG found the infected extensions after detecting an unusual spike in outbound traffic from a customer's work station. (The Inquirer)
Topics: RTB Corner Newsletter
RTB Corner for January 4, 2018 - The latest news and views for the Supply-Side and DSP Community.
Fetch calls Uber's bluff, files counter claim
Advertising company Fetch says it wants a federal court to hear its challenge to Uber's claims of 'click fraud' in mobile ads. The American arm of the UK-based ad firm filed a complaint on Tuesday seeking to have a federal court hear its challenge to the suit Uber filed in September of 2017 over the handling of fraudulent ad clicks. Uber dropped the case after it was assigned to U.S. District Judge Yvonne Gonzalez Rogers. (The Register)
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