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Fraudlogix Blog

RTB Corner: Oct. 10, 2019

Posted by Fraudlogix on Oct 10, 2019 2:45:00 PM

Taboola and Outbrain merge in $850 million deal

Taboola and Outbrain, rivals that both operate advertising-based content recommendation engines for publishers that typically appear in the form of boxes at the bottom of online articles, are forming a single company. The merger will result in a customer list that will now number 20,000 online properties and an audience of 2.6 billion to compete better against the likes of Facebook and Google. (TechCrunch)

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Topics: RTB Corner Newsletter

RTB Corner: Sept. 26, 2019

Posted by Fraudlogix on Sep 26, 2019 11:50:00 AM

Ad blocker extensions caught in cookie-stuffing ad fraud scheme

Google has removed two extensions from the Chrome Web Store. The two extensions were fully functional ad blockers, but they tried to deceive users by using the names of other more reputable ad blocker extensions. But besides using misleading names to hijack and deceive other extensions' user bases, the two -- "AdBlock" by "AdBlock, Inc" and "uBlock" by "Charlie Lee" -- were also caught performing cookie stuffing - a form of affiliate ad fraud. (ZDNet)

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Topics: RTB Corner Newsletter

RTB Corner: Sept. 13, 2019

Posted by Fraudlogix on Sep 13, 2019 12:35:59 PM

What's in and out at Dmexco, 2019

As one of the ad tech industry's largest shows wrapped up this week in Cologne, Digiday outlined what's in and out on the conference show floor. (Digiday)

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Topics: RTB Corner Newsletter

RTB Corner: Aug 29, 2019

Posted by Fraudlogix on Aug 30, 2019 10:30:00 AM

Q2 2019 Ad Fraud Report - 12% of ad traffic is fraudulent

Fraudlogix released its Q2 2019 Ad Fraud Report, finding that about 12 percent of programmatic ad traffic was fraudulent during the second quarter of this year. A series of insights can be found on the Fraudlogix Blog. (Fraudlogix)

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Topics: RTB Corner Newsletter

RTB Corner: Aug 15 2019

Posted by Fraudlogix on Aug 16, 2019 10:22:03 AM

Facebook sues app developers for click injection ad fraud

Facebook has filed lawsuits against two app developers accused of generating fraudulent revenue using the social media giant’s advertising platform. (TechCrunch)

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Topics: RTB Corner Newsletter

RTB Corner: Aug 1 2019

Posted by Fraudlogix on Aug 2, 2019 12:00:00 PM

Amazon opens Fire TV inventory access via The Trade Desk and Dataxu

Amazon is providing third-party ad tech firms greater access to the ad ecosystem on Fire TV. The company announced that all connected TV (CTV) apps using its publisher services can negotiate private marketplace (PMP) deals through two external DSPs, Dataxu TouchPoint and The Trade Desk, along with through Amazon's DSP. (MarketingDive)

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Topics: RTB Corner Newsletter

RTB Corner: July 18, 2019

Posted by Fraudlogix on Jul 18, 2019 3:25:19 PM

Google bans major Chinese app developer CooTek from Play Store for continued use of disruptive ads

Google is banning CooTek, a publicly traded Chinese app developer, from its Play store and ad platforms after evidence was presented that its apps continued to bombard users with disruptive ads even after the company claimed it had stopped the behavior. (BuzzFeed News)

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Topics: RTB Corner Newsletter

RTB Corner: June 20, 2019

Posted by Fraudlogix on Jun 20, 2019 4:02:11 PM

Uber refiles ad fraud lawsuit, includes ad networks and exchanges

Ride-sharing service Uber has filed a lawsuit alleging more than 100 companies committed “tens of millions of dollars” in mobile advertising fraud, including ad networks and publishers that are mostly unnamed. (MediaPost)

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Topics: RTB Corner Newsletter

RTB Corner: June 6, 2019

Posted by Fraudlogix on Jun 7, 2019 7:30:00 AM

Is Amazon’s Sizmek acquisition really a threat to Google?

Following Amazon's acquisition of Sizmek's ad server and dynamic creative optimization platform, the company is now in a better position to compete with Google for advertiser dollars. AdExchanger evaluates the strategic possibilities of Amazon's new tech acquisition. (AdExchanger)

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Topics: RTB Corner Newsletter

RTB Corner: May 23, 2019

Posted by Fraudlogix on May 23, 2019 3:24:19 PM

Fraudlogix Q1 Ad Fraud Report: Global ad fraud up but North American levels down

Fraudlogix released its Q1 2019 Ad Fraud Report this week. Data showed that the overall percentage of fraudulent traffic has increased from Q4 2018 to 14.7%. However, in North America the percentage dropped from the previous quarter. Insights on fraud levels by device type, browser, and operating system are also included. (Fraudlogix)

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Topics: RTB Corner Newsletter

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