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Fraudlogix Blog

Q2 2019: Latin America region leads the world in ad fraud with 13.5% of traffic fraudulent

Posted by Fraudlogix on Aug 29, 2019 10:00:00 AM

The Latin American region had the highest percentage of fraudulent traffic globally in Q2 2019 with 13.5% of its ad traffic determined to be invalid. Globally, the fraud percent was 12%.

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Topics: Research

Q2 2019: Google Chrome dominates, riskiest ad traffic comes from Microsoft IE

Posted by Fraudlogix on Aug 28, 2019 10:59:00 AM

Microsoft's Internet Explorer continues with the dubious distinction of having the riskiest traffic for advertisers in Q2 2019 with 26% of it fraudulent. Meanwhile, Google's Chrome continues to dominate the market with 65% of all ad traffic originating from the browser, and 14% of that traffic was fake.

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Topics: Research

Q2 2019: 15% of Android, 5% of iPhone ad traffic fraudulent

Posted by Fraudlogix on Aug 27, 2019 11:00:00 AM

The latest data collected during Q2 2019 reveals that Google's Android OS was the most popular family of operating systems, however, almost 15 percent of ad traffic coming from those devices was fraudulent. Apple's iPhones fared better with only about 5 percent of ad traffic found to be fraudulent. Ad traffic from desktop devices running  Microsoft's Windows OS was 14 percent fraudulent while only about 6 percent of traffic coming from Apple's Mac OS was fake.

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Topics: Research

Q2 2019: Ad fraud at 12%, majority of traffic from mobile devices

Posted by Fraudlogix on Aug 26, 2019 11:00:00 AM

Globally, across all devices and regions, the percent of fraudulent ad traffic hovered around 12% in Q2 2019. A majority (62%) of it came from mobile devices with 11.6% of that traffic fraudulent.

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Topics: Research

Q1 2019 Ad Fraud Report

Posted by Fraudlogix on May 21, 2019 12:15:00 PM

In September 2018 we began reporting ad fraud statistics for the programmatic ad space based on monthly data we collected. We then published our first Quarterly Ad Fraud Report with data from Q4, 2018. We're continuing this coverage with our Q1 2019 Ad Fraud Report, which includes data on which devices, browsers and operating systems are being used most for fraud and what areas of the world fraudulent traffic is originating from.

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Topics: Research

OTT Ad Fraud: Data Shows Almost 19% of OTT Ad Traffic is Fraudulent

Posted by Fraudlogix on May 8, 2019 9:00:00 AM

Over-the-top (OTT) ad serving has become a hot topic among marketers looking to reach consumers who are increasingly streaming video through connected TVs and cutting ties with traditional cable. The ad tech sector is rushing to provide solutions that will allow advertisers to target this tuned-in audience effectively. And, not surprising based on the digital ad industry’s history, fraud is following the funds into the OTT environment.

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Topics: Research

Q4 2018 Ad Fraud Report

Posted by Fraudlogix on Mar 4, 2019 3:15:00 PM

In September 2018 we began reporting ad fraud statistics for the programmatic ad space based on monthly data we collected. In the Q4 2018 Ad Fraud Report we combined data from October, November and December to create a larger picture of ad fraud in terms of which devices, browsers and operating systems are being used most and how much it's affecting different global regions.

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Topics: Research

In Ad Fraud Fight, 17 Percent of Windows OS Traffic is Fraudulent

Posted by Fraudlogix on Nov 5, 2018 9:15:00 AM

In our last post on digital ad fraud we talked about the percentages of fraudulent ad traffic and  broke it down by browser. We found that a majority of ad traffic - in both desktop and mobile channels - came through Chrome browsers and 14% of that traffic was fraudulent. In this report we dug into ad traffic by operating system (OS) to see which desktop and mobile systems are the riskiest when it comes to ad fraud.

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Topics: Research

Ad Traffic Through Chrome Browsers Dominates; 14% of it Fraudulent

Posted by Fraudlogix on Oct 23, 2018 3:03:13 PM

In our last post, we discussed ad fraud from a regional perspective, and before that we gave a general global overview of fraudulent ad traffic. Now we're breaking down our ad traffic data by browser to reveal which browsers have the highest percentages of fraudulent ad traffic. Data from multiple versions of each browser is included.

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Topics: Research

Press Release: Report finds North America Region Has Highest Percentage of Fraudulent Ad Traffic Globally

Posted by Fraudlogix on Oct 17, 2018 2:56:00 PM

HALLANDALE BEACH, Fla. (October 17, 2018) –  Fraudlogix, an ad verification company, has released a new report that finds 14 percent of North American digital ad traffic to be fraudulent - the highest percentage among four major global regions. Eight percent of Asia Pacific (APAC), nine percent of Europe/Middle East/Africa (EMEA) and 12 percent of Latin America (LATAM) digital ad traffic was determined to be fraudulent.

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Topics: Research

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