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Fraudlogix Blog

RTB Corner: March 14, 2019

Posted by Fraudlogix on Mar 14, 2019 2:00:00 PM

The latest news and views for the Supply-Side and DSP Community.

New adware found in 200 apps on Google Play

In the latest mobile ad fraud scheme, security researchers found mobile adware hidden in hundreds of Android apps, which were downloaded more than 150 million times from Google Play. The malware masqueraded as an ad-serving platform, and unbeknownst to the app developers, would open a backdoor to install additional malware. Once installed, the malware runs though lists of web addresses in the background, serving ads to generate revenue. (TechCrunch)

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Topics: RTB Corner Newsletter

RTB Corner: Feb. 28, 2019

Posted by Fraudlogix on Feb 28, 2019 2:15:00 PM

The latest news and views for the Supply-Side and DSP Community.

Amazon's Ad Business May Be Growing Faster Than Thought

Amazon's ad business is again outpacing earlier projections. eMarketer recently increased its estimates for Amazon's U.S. ad revenue for both past and future years. The increase is due partly to third-party data indicating that advertising provides more of Amazon's revenue than was previously thought. (The Wall Street Journal)

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Topics: RTB Corner Newsletter

RTB Corner: Feb. 14, 2019

Posted by Fraudlogix on Feb 15, 2019 11:34:03 AM

The latest news and views for the Supply-Side and DSP Community.

Scammers Targeting ads.txt for Fraud Scheme

Scammers recently found a new workaround for the ads.txt initiative, which was implemented to help thwart domain spoofing. In the scheme, fraudsters are creating fake websites and then opening accounts with approved resellers listed in legitimate publishers' ads.txt files so impressions would appear to be coming from authorized sellers. (The Wall Street Journal)

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Topics: RTB Corner Newsletter

RTB Corner: Jan. 31, 2019

Posted by Fraudlogix on Jan 31, 2019 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

Malware in Ad-Based Images Targets Mac Users

A massive adware campaign has so far impacted up to a million Mac users, using a tricky steganography technique to hide malware in image files. (Threat Post)

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Topics: RTB Corner Newsletter

RTB Corner: Jan. 17, 2019

Posted by Fraudlogix on Jan 17, 2019 3:03:58 PM

The latest news and views for the Supply-Side and DSP Community.

Google removes 85 adware apps from the Play Store

Installed by millions, 85 adware apps were removed from the Google Play Store after security researchers found they contained a common strain of adware. The apps masqueraded as games and TV remote controllers. (ZDNet)

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Topics: RTB Corner Newsletter

RTB Corner: Jan. 3, 2019

Posted by Fraudlogix on Jan 3, 2019 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

Evolution of Ad Tech in 2019: Predictions for the Year Ahead

Consolidation, content ownership, and possible maturity in the ad market, 2019 will definitely see changes in the ad tech space - here's four specific predictions for the year ahead. (Marketing Land)

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Topics: RTB Corner Newsletter

RTB Corner: Dec. 13, 2018

Posted by Fraudlogix on Dec 13, 2018 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

AppNexus reworks publisher contracts to enable fee transparency for buyers

AppNexus buyers can now find out how much of their media budgets went to tech fees when they buy publisher inventory through AppNexus, a level of transparency not offered by any other SSP. The move signifies a larger shift toward end-to-end fee transparency in the market. (AdExchanger)

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Topics: RTB Corner Newsletter

RTB Corner: Nov. 8, 2018

Posted by Fraudlogix on Nov 9, 2018 12:40:04 PM

The latest news and views for the Supply-Side and DSP Community.

In Ad Fraud Fight, 17 Percent of Windows OS Traffic is Fraudulent

Fraudlogix released a report this week that finds 17 percent of ad traffic from Windows operating systems is fraudulent; 88 percent of all desktop ad traffic came from devices running Windows. In mobile, 10 percent of Android and 9 percent of iPhone OS traffic was fraudulent. (Fraudlogix)

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Topics: RTB Corner Newsletter

RTB Corner: Oct. 26, 2018

Posted by Fraudlogix on Oct 29, 2018 8:45:00 AM

The latest news and views for the Supply-Side and DSP Community.

Chrome browsers dominate market, 14% of ad traffic from them is fraudulent

Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)

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Topics: RTB Corner Newsletter

RTB Corner: Oct. 11, 2018

Posted by Fraudlogix on Oct 11, 2018 12:00:00 PM

The latest news and views for the Supply-Side and DSP Community.

New study finds 12% of digital ad traffic to be fraudulent

Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)

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Topics: RTB Corner Newsletter

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