Scammers recently found a new workaround for the ads.txt initiative, which was implemented to help thwart domain spoofing. In the scheme, fraudsters are creating fake websites and then opening accounts with approved resellers listed in legitimate publishers' ads.txt files so impressions would appear to be coming from authorized sellers. (The Wall Street Journal)
Topics: RTB Corner Newsletter
A massive adware campaign has so far impacted up to a million Mac users, using a tricky steganography technique to hide malware in image files. (Threat Post)
Topics: RTB Corner Newsletter
Installed by millions, 85 adware apps were removed from the Google Play Store after security researchers found they contained a common strain of adware. The apps masqueraded as games and TV remote controllers. (ZDNet)
Topics: RTB Corner Newsletter
Consolidation, content ownership, and possible maturity in the ad market, 2019 will definitely see changes in the ad tech space - here's four specific predictions for the year ahead. (Marketing Land)
Topics: RTB Corner Newsletter
AppNexus buyers can now find out how much of their media budgets went to tech fees when they buy publisher inventory through AppNexus, a level of transparency not offered by any other SSP. The move signifies a larger shift toward end-to-end fee transparency in the market. (AdExchanger)
Topics: RTB Corner Newsletter
Fraudlogix released a report this week that finds 17 percent of ad traffic from Windows operating systems is fraudulent; 88 percent of all desktop ad traffic came from devices running Windows. In mobile, 10 percent of Android and 9 percent of iPhone OS traffic was fraudulent. (Fraudlogix)
Topics: RTB Corner Newsletter
Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)
Topics: RTB Corner Newsletter
Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)
Topics: RTB Corner Newsletter
Financial intermediary OAREX Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late. On average, late payments came in about a week late, and nearly 10% of late payments came in more than 15 days late. (eMarketer)
Topics: RTB Corner Newsletter
A scam campaign involving “.tk” domains - the suffix that's supposed to stand for the tiny Pacific island nation of Tokelau - redirects unsuspecting users to fake blogger sites that are collectively bringing in close to $22,000 per month in advertising revenue. The scam has been active since at least May 2018. (ThreatPost)
Topics: RTB Corner Newsletter
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