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In our last post on digital ad fraud we talked about the percentages of fraudulent ad traffic and  broke it down by browser. We found that a majority of ad traffic - in both desktop and mobile channels - came through Chrome browsers and 14% of that traffic was fraudulent. In this report we dug into ad traffic by operating system (OS) to see which desktop and mobile systems are the riskiest when it comes to ad fraud.

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Chrome browsers dominate market, 14% of ad traffic from them is fraudulent

Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)

In our last post, we discussed ad fraud from a regional perspective, and before that we gave a general global overview of fraudulent ad traffic. Now we're breaking down our ad traffic data by browser to reveal which browsers have the highest percentages of fraudulent ad traffic. Data from multiple versions of each browser is included.

HALLANDALE BEACH, Fla. (October 17, 2018) –  Fraudlogix, an ad verification company, has released a new report that finds 14 percent of North American digital ad traffic to be fraudulent - the highest percentage among four major global regions. Eight percent of Asia Pacific (APAC), nine percent of Europe/Middle East/Africa (EMEA) and 12 percent of Latin America (LATAM) digital ad traffic was determined to be fraudulent.

In our last post on digital ad fraud we talked about the overall percentages of fraudulent ad traffic and briefly broke it down by country. We found that globally 12% of ad traffic was fraudulent. But there's normally a big difference in the amount of fraudulent traffic between desktop and mobile devices and different regions of the world also have different levels. So in this post we're digging deeper into the data and breaking it down by global region and device type.

The latest news and views for the Supply-Side and DSP Community.

New study finds 12% of digital ad traffic to be fraudulent

Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)

Not all ad traffic is created equal. Fraudulent traffic can skew campaigns, poison analytics, and waste advertising dollars on non-human ad views. Ad fraud numbers are an important metric to keep an eye on in the digital ad industry and can vary depending on device types and locations where ads are served.

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Late payments in ad tech increasingly common

Financial intermediary OAREX Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late. On average, late payments came in about a week late, and nearly 10% of late payments came in more than 15 days late. (eMarketer)

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Tiny island atoll’s domain used in widespread ad fraud

A scam campaign involving “.tk” domains - the suffix that's supposed to stand for the tiny Pacific island nation of Tokelau - redirects unsuspecting users to fake blogger sites that are collectively bringing in close to $22,000 per month in advertising revenue. The scam has been active since at least May 2018. (ThreatPost)

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Amobee closes Videology deal, charts course toward advanced TV

Amobee finalized its acquisition of Videology this week, rolling the video ad platform's technology into its stack. The company is looking to capitalize on combining TV buying and planning with existing digital and social capabilities. (AdExchanger)